In the ever-evolving retail realm, adapting to shifting consumer preferences is paramount. Recently, two generations, Generation Alpha and Generation Z, have emerged as pivotal forces in the market. For brands, recognizing the significance of these generations in their sales and marketing strategies, especially during the holiday season, is imperative.

As the 2023 holiday season approaches, brands must understand the importance of these generations in their sales and marketing strategies to maintain a competitive edge.

Posted: 11/1/23

A well-constructed platform for learning, communication, and collaboration is essential. Many have embraced engagement platforms for training corporate employees.

Formal eLearning can be an instrumental avenue to introduce new concepts, foster community ties, and cultivate effective, cohesive teams.

Posted: 10/13/23

The Intel® Retail Edge Program celebrated a significant achievement with the conclusion of its highly anticipated summer training initiative - the Intel PC Champions (IPC) Competition.

The Competition showcases retail expertise and is a testament to Intel’s commitment to education, community enrichment, and collaborative innovation.

Posted: 8/31/23

In this modern retail landscape, sales managers and their teams must proactively stay ahead of their knowledgeable customers.

Harnessing technology and training resources will be instrumental in attracting and serving the diverse needs of Millennials, Gen Z, and budding Gen Alpha customers.

Posted: 8/8/23

Sales enablement isn't a new term, but it continues to trend in the retail world. Since shoppers have returned to stores, many retailers recognize their past sales enablement strategies don't match customers' new behaviors and expectations today.

Retail managers understand it's more important than ever for their associates to have access to as many resources as possible to meet customers where they are in the buying process and generate sales.

Posted: 7/7/23

Core pillars are fundamental components that serve as the basis for an eLearning training program. They are interwoven throughout each module or section of the program and are equally and dependent on each other for success.

Posted: 6/21/23

Today’s shopper is resourceful, often conducting extensive product research before even setting foot in a physical store. Nonetheless, in the ever-evolving retail landscape, high-quality in-person interactions with associates remain an irreplaceable commodity.

Customers anticipate well-informed and supportive sales associates who can offer a memorable shopping experience.

Posted: 6/9/23

One of the critical elements in driving business success in PC retail lies in maintaining a high-performing retail team. But how can you improve and sustain the performance of your sales team? The answer lies in one word: Training.

A well-trained team can boost sales, foster a positive work environment, and contribute to your brand's reputation.

Posted: 5/22/23

Effective training is crucial for success in the fast-paced retail sales world. However, simply telling your associates to "sell more" is not enough. It is essential to set measurable objectives to ensure meaningful progress and engagement.

Defining specific and attainable goals throughout the training process can provide a clear roadmap for your team, enhance motivation, and drive their overall performance.

Posted: 5/11/23

Microlearning is a steadily expanding approach to retail training. It enables staff members and sales associates to learn at their own pace through brief, engaging training exercises and activities.

By dividing training into easily digestible segments, microlearning helps your sales team rapidly expand their knowledge of your products and services. 

Posted: 4/21/23