Sales enablement isn't a new term, but it continues to trend in the retail world. Since shoppers have returned to stores, many retailers recognize their past sales enablement strategies don't match customers' new behaviors and expectations today.

Retail managers understand it's more important than ever for their associates to have access to as many resources as possible to meet customers where they are in the buying process and generate sales.

Posted: 7/7/23

Core pillars are fundamental components that serve as the basis for an eLearning training program. They are interwoven throughout each module or section of the program and are equally and dependent on each other for success.

Posted: 6/21/23

Today’s shopper is resourceful, often conducting extensive product research before even setting foot in a physical store. Nonetheless, in the ever-evolving retail landscape, high-quality in-person interactions with associates remain an irreplaceable commodity.

Customers anticipate well-informed and supportive sales associates who can offer a memorable shopping experience.

Posted: 6/9/23

One of the critical elements in driving business success in PC retail lies in maintaining a high-performing retail team. But how can you improve and sustain the performance of your sales team? The answer lies in one word: Training.

A well-trained team can boost sales, foster a positive work environment, and contribute to your brand's reputation.

Posted: 5/22/23

Effective training is crucial for success in the fast-paced retail sales world. However, simply telling your associates to "sell more" is not enough. It is essential to set measurable objectives to ensure meaningful progress and engagement.

Defining specific and attainable goals throughout the training process can provide a clear roadmap for your team, enhance motivation, and drive their overall performance.

Posted: 5/11/23

Microlearning is a steadily expanding approach to retail training. It enables staff members and sales associates to learn at their own pace through brief, engaging training exercises and activities.

By dividing training into easily digestible segments, microlearning helps your sales team rapidly expand their knowledge of your products and services. 

Posted: 4/21/23

In the world of retail computer sales, success depends on the quality of your sales team. Your associates are the ones who interact directly with customers and represent your brand.

Ensuring they are well-trained and equipped with the necessary skills to drive sales and provide excellent customer service is crucial. 

Posted: 4/7/23

Posted: 3/21/23

According to the Semiconductor Industry Association, the CHIPS Act of 2022 seeks to strengthen domestic semiconductor manufacturing, design, and research, fortify the economy and national security, and reinforce America’s chip supply chains.

On a recent CBS Sunday Morning segment, correspondent David Pogue looked at the semiconductor industry through the lens of the CHIPS Act. Pogue’s interviews feature Intel executives, plus he gets an inside look at the state-of-the-art chip-making process at Intel’s Arizona FAB.

Posted: 3/9/23

Making the right connections with customers helps solidify repeat business for retailers. This is especially critical in consumer retail technology.

By providing customers with the most accurate information about the PCs they are considering, your sales associates build trust that can endure beyond a single purchase.

Here are five key benefits of increasing product knowledge among your sales associates.

Posted: 2/21/23