As students prepare to return to school, customers are already looking for new PCs and peripherals to meet their needs. The Back-to-School season is one of your major sales cycles of the year, and it's an excellent opportunity for your sales associates to boost store sales.
Your sales team should be up-to-speed on the latest devices and peripherals to provide greater value and more applicable recommendations to customers.
The release of 9th Gen Intel® Core™ H-series processors creates more sales opportunities for customers who want desktop performance in a mobile device.1 These processors were designed with gamers and creators in mind, but there’s a processor for every computing need in this family.
There are currently 130 million PC- based content creators and 2.3 billion PC gamers who need the performance and responsiveness to handle taxing workloads and demanding AAA games.1 These new processors will make great recommendations for your on-the-go customers who are interested in gaming, recording, streaming, video editing, and more.
Right on the heels of the launch of 9th Gen Intel® Core™ mobile processors comes the announcement of 10th Gen Intel® Core™ mobile processors on new CPU and GPU architectures based on Intel’s advanced 10nm process.
Announced at COMPUTEX* 2019, the 10th Gen Intel® Core™ processors usher in immersive entertainment on remarkably thin and light, ultra-portable devices for your customers living fast-paced lives.
Wrapping up the awards ceremonies for the 2018 Score with Intel® Core® competition, I was reminded once again of the amazing things that happen when people unite to reach a common goal. It’s a learning campaign that goes beyond sales associates simply taking training online or taking training in the store.
Score with Intel® Core™ is really about galvanizing an entire sales team. Bringing people together for a common goal and inspiring them to act as a team.
Gamification is gaining adherents from companies of all sizes for employee onboarding, process education, and product training. The Intel® Retail Edge Program has experienced outstanding success with the use of gamification and has found that presenting information in a gamified manner to sales associates helps to improve content acquisition and engagement.
When associates engage with the Intel® Retail Edge Program, they feel energized about gaining detailed knowledge regarding new Intel® products and technologies, customer interaction techniques, and tips for increasing sales.
One of the biggest shopping trends is the practice of showrooming. This occurs when shoppers visit brick-and-mortar stores to try out products they may be interested in buying but complete the purchase online rather than in-store.
The popularity and near-universal adoption of mobile communication devices and smartphones have made it easier than ever for your customers to compare prices and check availability of products online. This can present significant challenges for tech retailers with brick-and-mortar locations and overhead costs that must be figured into product pricing.
Small business owners or entrepreneurs sometimes get lost in the retail sector mix as they look for computers and accessories for their company needs. Staying current with the latest developments in new devices and technologies specific to these customers is a must in order to create the best in-store experience to meet their unique needs.
It’s important that your sales associates understand this special market segment in order to create more successful customer interactions. Many of these customers will use the same PC for both business and personal needs.
Training your associates to address both sides of the coin is key.
New technologies and tech products are entering the marketplace at break-neck speeds. So much so, that it can be difficult to keep up with it all even if you’re in the business of retail PC and technology sales.
Providing your employees with the right tools and training can be a solid first step toward success in marketing new PC products, peripherals, and technologies and offering the best possible service for your valued customers.
Sales associate training is a significant investment. Selecting the right types of training pays off in added device and technology sales and improved customer loyalty.
Assessing the skills and knowledge base of your current sales associates helps you to decide on the best way to approach the training process. This allows you to play to your team's strengths while ensuring the most effective use of your available resources.
Perhaps someday online retail will engage more than the eyes and ears of their customers. Meanwhile, brick-and-mortar stores offer customers sensory engagement, direct product expertise, plus “here and now” gratification. These advantages and more provide a rich shopping experience unavailable online.
So, what are a few steps your store can accomplish to optimize its unique advantages over online-only retailers? How will you create memorable customer journeys that get talked about?