In the fast-paced retail sector, success hinges on more than just customer engagement and sales metrics. This insightful article by Joe Corbin, CEO & President of Jumpmind, illuminates a pivotal shift in retail strategy - the importance of the Associate Experience (AX).

Discover how prioritizing AX can help your stores excel in the competitive retail computer market. 

Posted: 1/16/24

Creating an exceptional in-store retail customer experience is crucial for those wanting to purchase a new computer. With the rise of online shopping, brick-and-mortar stores must offer unique and compelling reasons for customers to visit and make purchases in person.

Here are a few strategies to enhance the in-store experience for computer shoppers in your stores.

Posted: 1/2/24

Intel launched the new Intel® Core™ Ultra mobile processors on December 14, 2023. With it came the first generation of the AI PC that takes advantage of AI capabilities across operating systems and applications.

Intel® Core™ Ultra processors deliver a premium laptop experience to customers.

Posted: 12/13/23

Training campaigns serve as an indispensable strategy in retail training programs and play a pivotal role in shaping the competencies and effectiveness of sales associates. The value of these campaigns extends far beyond the immediate goals of promoting a product or service.

Campaigs fundamentally transform the approach and proficiency of sales associates, making them more adept at understanding customer needs, communicating product benefits, and ultimately driving sales.

Posted: 12/5/23

The holiday season is a pivotal period for retailers, particularly those specializing in PC sales and technology. During this time, there's a heightened consumer interest in the latest computing products, ranging from high-performance desktops to sleek, portable laptops.

By focusing on exceptional customer service tailored to the specific needs of PC buyers and implementing targeted marketing strategies that highlight the unique features and benefits of their computer offerings, retailers can establish a strong presence in the competitive physical retail landscape. 

Posted: 11/16/23

In the ever-evolving retail realm, adapting to shifting consumer preferences is paramount. Recently, two generations, Generation Alpha and Generation Z, have emerged as pivotal forces in the market. For brands, recognizing the significance of these generations in their sales and marketing strategies, especially during the holiday season, is imperative.

As the 2023 holiday season approaches, brands must understand the importance of these generations in their sales and marketing strategies to maintain a competitive edge.

Posted: 11/1/23

A well-constructed platform for learning, communication, and collaboration is essential. Many have embraced engagement platforms for training corporate employees.

Formal eLearning can be an instrumental avenue to introduce new concepts, foster community ties, and cultivate effective, cohesive teams.

Posted: 10/13/23

The Intel® Retail Edge Program has consistently supported K-12 schools over the years. Our new video montage captures the essence of our impact on schools, students, and communities.

In collaboration with retail stores, OEMs (Original Equipment Manufacturers), and leaders in the scholastic esports industry, we've been able to give back to local communities through initiatives such as Score with Intel® Core™ and Intel PC Champions.

Posted: 9/8/23

The Intel® Retail Edge Program celebrated a significant achievement with the conclusion of its highly anticipated summer training initiative - the Intel PC Champions (IPC) Competition.

The Competition showcases retail expertise and is a testament to Intel’s commitment to education, community enrichment, and collaborative innovation.

Posted: 8/31/23

In this modern retail landscape, sales managers and their teams must proactively stay ahead of their knowledgeable customers.

Harnessing technology and training resources will be instrumental in attracting and serving the diverse needs of Millennials, Gen Z, and budding Gen Alpha customers.

Posted: 8/8/23