Delivering effective training to sales associates is crucial, yet challenging. Mobile learning, or m-learning, is a powerful tool in this context, offering flexibility, accessibility, and engagement that traditional training methods struggle to match.

Mobile learning refers to the delivery of educational content via mobile devices, such as smartphones and tablets, allowing learners to access training materials from anywhere at any time. This approach aligns with the modern lifestyle, where mobility and time efficiency are highly valued.

Posted: 4/2/24

In recent years, the significance of evaluating the impact of retail associate training programs has only intensified. According to insights from the 2023 Training Industry Report, U.S. companies demonstrated a commitment to training, with expenditures slightly increasing to $101.8 billion in 2022-2023.

With such substantial investments, the necessity for rigorous assessment of training program effectiveness becomes paramount. The goal of these programs extends beyond imparting knowledge.

Posted: 3/19/24

Mystery shopping, initially conceived in the 1940s as a technique to evaluate employee honesty, has evolved significantly over the decades. Today, it is seen as a powerful research method companies use to understand brand perception and evaluate customer service by looking at how customers and sales associates interact.

Demystifying certain aspects of the mystery shopping process can significantly enhance sales, foster greater engagement, and lead to more effective sales behaviors.

Posted: 3/5/24

Creating an effective retail PC sales team requires more than just basic product knowledge; it involves a comprehensive understanding of customer needs, product specifications, and sales skills.

Just as computer technology evolves, so do the demands for sales associates to stay informed and persuasive.

Posted: 2/20/24

Creating lasting connections with customers is more crucial than ever for retail success. With the right information on the latest systems and devices, you can forge a trust that extends beyond a single transaction, fostering repeat business and a loyal customer base.

Here are a few benefits of enhancing product knowledge among your retail sales associates.

Posted: 2/6/24

In the fast-paced retail sector, success hinges on more than just customer engagement and sales metrics. This insightful article by Joe Corbin, CEO & President of Jumpmind, illuminates a pivotal shift in retail strategy - the importance of the Associate Experience (AX).

Discover how prioritizing AX can help your stores excel in the competitive retail computer market. 

Posted: 1/16/24

Creating an exceptional in-store retail customer experience is crucial for those wanting to purchase a new computer. With the rise of online shopping, brick-and-mortar stores must offer unique and compelling reasons for customers to visit and make purchases in person.

Here are a few strategies to enhance the in-store experience for computer shoppers in your stores.

Posted: 1/2/24

Intel launched the new Intel® Core™ Ultra mobile processors on December 14, 2023. With it came the first generation of the AI PC that takes advantage of AI capabilities across operating systems and applications.

Intel® Core™ Ultra processors deliver a premium laptop experience to customers.

Posted: 12/13/23

Training campaigns serve as an indispensable strategy in retail training programs and play a pivotal role in shaping the competencies and effectiveness of sales associates. The value of these campaigns extends far beyond the immediate goals of promoting a product or service.

Campaigs fundamentally transform the approach and proficiency of sales associates, making them more adept at understanding customer needs, communicating product benefits, and ultimately driving sales.

Posted: 12/5/23

The holiday season is a pivotal period for retailers, particularly those specializing in PC sales and technology. During this time, there's a heightened consumer interest in the latest computing products, ranging from high-performance desktops to sleek, portable laptops.

By focusing on exceptional customer service tailored to the specific needs of PC buyers and implementing targeted marketing strategies that highlight the unique features and benefits of their computer offerings, retailers can establish a strong presence in the competitive physical retail landscape. 

Posted: 11/16/23