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Drive Customer Engagement with Sales Associate TrainingProviding your sales associates with the right training options lets them boost engagement with customers and enhance the reputation and public image of your stores.

Delivering an exceptional customer experience is one of the most effective ways to ensure repeat business and to build positive relationships.

Here are some of the most important reasons to provide advanced training opportunities for your sales associates.

Connecting with retail customersPersonal service is one of the most important points of differentiation between online vendors and brick-and-mortar retailers. The Capgemini* research found that just 30% of business organizations lived up to the expectations of their customers. 

Your sales associates probably have the most significant impact on the impression your brand makes on your customers. Presenting a confident and knowledgeable image is crucial to your success

8th gen Intel® Core™ processorsThe 8th gen Intel® Core™ processors designed for mobile devices are revolutionizing the world of consumer technology with advanced capabilities that include 4K ultra-high definition video reproduction, improved security features, and a much longer charge life for portable devices.1

Devices equipped with these top-end processors are slimmer and more portable, allowing your customers to enjoy greater convenience when working or playing on the go.

Retail Customer ExperiencesCreating the right customer experience is essential for modern retailers in the technology field. Ensuring that all the bells and whistles are in place to attract shoppers and to retain your existing customer base can help you stand out from your competition.

An article published in the Harvard Business Review* highlights some of the ways in which to reach customers more effectively and enhance their experience in your stores.

Mixed reality headsetsYou may be hearing a lot about mixed-reality video and how it is revolutionizing both the world of gaming and the movie experience for many customers.

These advanced technologies are ideally suited for creating immersive worlds for players or viewers, allowing a shared perspective on the world of the game or video. 

Intel is at the cutting edge of these brand-new technologies with processors powerful enough to manage the extreme demands of the emerging mixed-reality video scene.

Increase PC device sales through key performance indicatorsKey performance indicators (KPIs) are a measure of the extent to which your stores are meeting their objectives. As such, they allow you to compare the performance and profitability of the stores you manage and help you manage supply chain issues, operating margins, and sales revenue more effectively. 

Finding ways to boost your KPIs across the board and in specific stores allows you to achieve higher profits and a bigger share of the market in your local community. 

Retail Sales Associate Product KnowledgeMaking the right connections with your customers can ensure repeat business for your stores. This is especially critical in the consumer technology field. 

By providing customers with the most accurate information about the systems and devices they are considering, you can build trust that can endure beyond a single purchase. 

Make note of these key benefits which can positively impact your store when your sales associates have the right product knowledge.

Millennial Retail CustomerWith more than 80 million Millennials in the U.S. alone, this demographic is emerging as a force to be reckoned with in retail technology. Born between 1980 and 2000, Millennials are typically among the most tech-dependent and electronically inclined consumers. In fact, the average millennial owns 7.7 connected devices.

Their in-depth knowledge of emerging tech and online shopping methods can provide valuable opportunities for retailers.

How to increase in-store foot trafficFinding ways to attract customers to brick-and-mortar locations is critical to the ongoing success of retailers. Online retailers have had a significant impact on the number of consumers who shop locally. 

The right strategies provide added incentives for shoppers to shop in-store rather than online. Focusing on the ways in which your stores differ from online shopping venues can have a positive effect on your foot traffic and sales.

By working with your sales associates to create a welcoming and positive atmosphere and to provide the most accurate and up-to-date guidance for your customers, you can achieve the best results when competing with online-only vendors.

PC Devices for Back-to-SchoolTaking advantage of the back-to-school shopping season helps your store achieve higher sales and increased traffic. The 2017 season is expected to see an increase in tech sales over 2016. Understanding the current trends in back-to-school shopping is crucial in capturing the business the of these shoppers. 

Here are some effective marketing strategies to employ during the late summer and fall of this year.

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