One of the best ways to empower your sales associates is to give them access to information and tools that educate them about the products you are asking them to sell and how to present them to customers best.
The benefits of associate product knowledge impact almost every facet of the retail business, from store revenue to customer loyalty. Here are three areas that are highly impacted by the product knowledge level of retail sales associates.
Posted: 1/24/23Read More
Product training is a critical but often overlooked aspect of retail customer service. It is an opportunity to build customer trust and confidence in both the products being sold and the store.
Training also provides the product knowledge necessary to deliver the best in-store shopping experiences. In today’s competitive retail environment, product training can be the difference between a customer making a purchase and leaving the store empty-handed.
Posted: 1/10/23Read More
In 2022, Intel launched cutting-edge products like 13th Gen Intel® Core™ processors and the Intel® Arc™ A770 Limited Edition graphics card.
Some other highlights include expanding its manufacturing footprint to support the global supply chain, making new acquisitions to drive strategy, and creating new ways to use technology as a force for good.
Posted: 12/16/22Read More
The world will celebrate the 75th anniversary of the transistor on December 16, 2022. Viewed as the building block for almost every electronic system, this microelectronic component was invented by Bell Labs in 1947.
A transistor is a semiconductor device that allows an electrical current to flow through it. This current can send, receive and process digital data in the form of 1s and 0s.
Posted: 12/9/22Read More
When the holiday season rolls around, your sales team will have a new wave of eager customers to assist and a great collection of PCs powered by Intel® processors to sell.
Strong associate knowledge about products and selling strategies is necessary throughout the year. However, it's paramount during the holidays when customers are more enthusiastic about opening their wallets and buying products that meet their unique needs.
Posted: 11/26/22Read More
Sales associate training is a significant investment. Selecting the right types of training pays off in added device and technology sales and improved customer loyalty.
Assessing your current sales associates’ skills and knowledge base helps you decide the best way to approach the training process. This allows you to play to your team’s strengths while ensuring the most effective use of your available resources.
Posted: 11/9/22Read More
They say knowledge is power, so why put your sales associates on the front lines without preparing them for the challenge? Proper training is quintessential to your team's success. While it's sometimes hard to justify putting in that time and effort, a solid training program can make a huge difference.
As a manager, it's impossible for you to personally impart all the information your associates need to improve performance. But you can encourage associates to participate in training programs.
Posted: 10/21/22Read More
The holidays are a peak sales cycle in retail. Scheduling sales promotions to coincide with such periods of high consumer interest can help bring in new customers and increase interactions with your existing customer base.
The retail landscape has undergone many changes in the last few years. By looking at outcomes from past holidays, retailers can set the stage for a successful holiday this year. Here are a few most important insights from the past and a couple of predictions for this year that can help you have a successful holiday season.
Posted: 10/7/22Read More
Microlearning can be used for a variety of purposes, from employee training to customer education. In retail, microlearning can be an extremely effective tool for sales associates.
By providing bite-sized pieces of information on products and services, retail employees can be better equipped to sell to customers. As a result, this type of training format can lead to more closed sales and higher customer satisfaction.
Posted: 9/23/22Read More
We've all heard that idiom of how difficult it is to teach old dogs new tricks. But is there any truth to that sentiment?
There's no denying that learning as an adult is challenging. As you age, waning neuroplasticity makes it harder to retain new skills and change old habits.
Posted: 9/6/22Read More