Retail is a fast-paced industry. Managers face the difficult challenge of keeping their sales associates up to speed but don't have the time for lengthy training seminars.
Luckily, the last couple of years have taught us a lot about learning in the digital age. The biggest takeaway? Microlearning is the way to go! This form of training ditches long structured courses in favor of brief and super-focused learnings. The impact is even more significant when you incorporate video into the mix.
Online computer and other tech sales saw a sharp increase in 2021, and while many shoppers still prefer to shop in person, keeping customers engaged is paramount.
Here are six tips for driving customer engagement in your store.
Your associates live busy lives, so providing wide accessibility will encourage them to engage in sales training opportunities. Retail sales training is an area that can always use improvement. Your sales staff is on the front lines representing your brand and business.
To see success and boost your bottom line, you need to support them in any way that you can.
This holiday season will look a lot different than last year’s as shoppers return to stores. There has been a steady increase in in-store shopping throughout 2021. One survey indicated 62% of brand and retail workers responded that company sales are at pre-pandemic levels.
Holiday buying has begun, and Intel powers new, feature-packed PCs that will bring a lot of cheer. Are your sales associates in tune with the features of these computers, and can they help customers understand the benefits?
One goal of most eLearning programs is to design a highly personalized experience for the learner. By applying techniques derived from marketing automation and adapting the messages and applications, it is possible to boost the effectiveness of online training platforms and achieve highly personalized and beneficial results.
We now have the methodology, technology, and opportunity to extend this innovation to learners throughout their training programs and beyond. It has opened new worlds for corporate training and monitoring and measuring the results of the training.
Even with online shopping and its Cyber Monday, Black Friday has long been a tradition for many shoppers and continues to be the biggest shopping day of the year for retailers.
Black Friday is almost here. Is your sales team ready to handle the customer rush as the holiday season kicks off?
Despite its growing prevalence, the power to utilize and develop AI is out of reach for many. The tech skills gap is ever-present, and no sector is suffering more than Artificial Intelligence.
Fortunately, Intel is working to fill the skills gap and make AI technology accessible to tomorrow's innovators. The portfolio of Intel® Digital Readiness Programs "empower the non-technical audiences with the appropriate skill sets, mindsets, toolsets, and opportunities to use technology impactfully and responsibly in the AI-fueled world."
Incorporating gaming elements into workplace training and development has become more and more popular in recent years. Gamification is gaining adherents from companies of all sizes for employee onboarding, process education, and product training.
The Intel® Retail Edge Program has experienced extraordinary success with gamification and has found that presenting information in a gamified manner to sales associates helps to improve content acquisition and engagement.
Modern shoppers are better equipped to find the products they need than ever before. Many perform research about significant purchases before they start shopping.
Despite those consumer habits, great in-person service matters more than ever. Shoppers expect sales associates to be knowledgeable and helpful while delivering a memorable shopping experience.
The right peripherals, connectors, and accessories can make or break a tech setup for your customers.
Helping your sales staff to recommend the best choices and add-ons for computers, gaming systems, virtual reality (VR) devices, and other high-tech items creates the best buying experiences for customers in your store.