Taking advantage of the back-to-school shopping season helps your store achieve higher sales and increased traffic. The 2017 season is expected to see an increase in tech sales over 2016. Understanding the current trends in back-to-school shopping is crucial in capturing the business the of these shoppers.
Here are some effective marketing strategies to employ during the late summer and fall of this year.
The Edge Crew of the Intel® Retail Edge Program recently returned from a road tour promoting the Score with Intel® Core competition. Crew members met with retail sales associates and managers to discuss this year’s competition that’s currently underway.
Crew members visit with hundreds of associates and managers during the year to talk about the benefits of participating in the Intel® Retail Edge Program as well as spread the word on the various competitions and promotions held throughout the year.
Many sales associates who participate in the Intel® Retail Edge Program take advantage of the mobile app that allows them to learn and earn at anytime from anywhere. Available for iPhone* and Android* users, 71 percent of participants active in the Program find the app useful1.
Our retail partners have indicated they would like an app unique to managers that allows them to access information on their stores and employees who participate in the Program. Good news! There’s an app for that and it will be available soon!
One of the best ways to empower your sales associates is to give them access to information and tools that educate them about the products you are asking them to sell and how to best present them to customers.
The benefits of associate product knowledge impacts most every facet of the retail business from store revenue to customer loyalty. Here are three areas that are highly impacted by the product knowledge level of retail sales associates.
Staying current with the latest advances in technology helps retailers stay relevant and financially viable. This is especially critical for companies that specialize in consumer electronics and technology.
By incorporating the latest and greatest tech into your marketing strategies, you can enjoy greater local saturation and increased loyalty among your regular customers.