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Increase PC device sales through key performance indicatorsKey performance indicators (KPIs) are a measure of the extent to which your stores are meeting their objectives. As such, they allow you to compare the performance and profitability of the stores you manage and help you manage supply chain issues, operating margins, and sales revenue more effectively. 
Finding ways to boost your KPIs across the board and in specific stores allows you to achieve higher profits and a bigger share of the market in your local community. 

Retail Sales Associate Product KnowledgeMaking the right connections with your customers can ensure repeat business for your stores. This is especially critical in the consumer technology field. 

By providing customers with the most accurate information about the systems and devices they are considering, you can build trust that can endure beyond a single purchase. 

Make note of these key benefits which can positively impact your store when your sales associates have the right product knowledge.

Millennial Retail CustomerWith more than 80 million Millennials in the U.S. alone, this demographic is emerging as a force to be reckoned with in retail technology. Born between 1980 and 2000, Millennials are typically among the most tech-dependent and electronically inclined consumers. In fact, the average millennial owns 7.7 connected devices.

Their in-depth knowledge of emerging tech and online shopping methods can provide valuable opportunities for retailers.

How to increase in-store foot trafficFinding ways to attract customers to brick-and-mortar locations is critical to the ongoing success of retailers. Online retailers have had a significant impact on the number of consumers who shop locally. 
The right strategies provide added incentives for shoppers to shop in-store rather than online. Focusing on the ways in which your stores differ from online shopping venues can have a positive effect on your foot traffic and sales.
By working with your sales associates to create a welcoming and poitive atmosphere and to provide the most accurate and up-to-date guidance for your customers, you can achieve the best results when competing with online-only vendors.

PC Devices for Back-to-SchoolTaking advantage of the back-to-school shopping season helps your store achieve higher sales and increased traffic. The 2017 season is expected to see an increase in tech sales over 2016. Understanding the current trends in back-to-school shopping is crucial in capturing the business the of these shoppers. 

Here are some effective marketing strategies to employ during the late summer and fall of this year.

Intel Retail Training Program for Sales AssociatesWhile an extremely popular component of the Intel® Retail Edge Program is the opportunity it offers your participating sales associates to earn great prizes†, rewards, and discounts, its real impact lies in educating them.
“Want to say you guys have been very helpful in my journey as a sales associate. I was so lost, specifically in computer sales with most of my interactions with customers, and you guys have assisted me in growing so much from customer skills to product knowledge. Now I can finally feel confident when I am in the computer section and am making a big sale.”  Intel® Retail Edge Program member
The Program consists of educational and professional development sections that work in conjunction with each other to create a holistic design to increase the knowledge and motivation levels of your sales associates.
Intel® Core™ i9 X-series processors
Each year Intel® continues to push die-size, speed, and processor core numbers further to power the products your customers want and need. This year, the new desktop Intel® Core™ i9 X-series processor family will provide your customers with even more possibilities to create amazing experiences. They will also provide you with new and exciting opportunities for desktop sales. 
The 10-core Intel® Core™ i7-6950X processor released last year exceeded expectations and provided the first glimpse into the new capabilities available on desktop PCs. 
Back-to-School PC salesIt’s hard to believe school will begin in only a few weeks. Taking advantage of the back-to-school shopping season helps your store achieve higher sales and increased traffic. 
The consumer electronics industry is expected to enjoy a significant boost as parents prepare their children for the demands of primary, secondary, and higher education. Helping to provide increased sales for many stores are the 16 states that now offer back-to-school “sales tax holidays” on specific items, most of which include PC devices, computer-related accessories, computer hardware and software, etc.

Edge Crew Road TourThe Edge Crew of the Intel® Retail Edge Program recently returned from a road tour promoting the Score with Intel® Core competition. Crew members met with retail sales associates and managers to discuss this year’s competition that’s currently underway. 

Crew members visit with hundreds of associates and managers during the year to talk about the benefits of participating in the Intel® Retail Edge Program as well as spread the word on the various competitions and promotions held throughout the year.

Intel® Retail Edge Program manager appMany sales associates who participate in the Intel® Retail Edge Program take advantage of the mobile app that allows them to learn and earn at anytime from anywhere. Available for iPhone* and Android* users, 71 percent of participants active in the Program find the app useful1.

Our retail partners have indicated they would like an app unique to managers that allows them to access information on their stores and employees who participate in the Program. Good news! There’s an app for that and it will be available soon!

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