4/15/25
Great customer experiences don’t happen by accident. They happen when store teams are confident, aligned, and equipped to deliver standout service.
As a retail manager, you set the tone. When your team consistently receives the right training and support, everything clicks: customers feel it, sales reflect it, and your store runs smoother.
The good news is that building that kind of consistency is easier than ever, and the payoff is huge.
When every associate understands the products they’re selling and how to speak to them with confidence, your store feels energized. That confidence is contagious. Customers notice it. It creates momentum.
Well-trained associates can share product features while guiding customers to the right computer. For example, they can confidently walk customers through the advantages of AI PCs powered by new Intel® Core™ Ultra processors based on their needs. They aren’t guessing. They know, and it shows.
Consistency gives your team that confidence. And confident teams drive results.
When you walk into a store, you don’t want to hope for a helpful associate—you want to expect one.
That’s what consistent training delivers: every team member is ready to provide a great customer experience. Whether it’s a seasoned pro or a new hire, the message is clear, accurate, and aligned with what the customer needs.
It creates trust, which keeps customers coming back for the products and for the people.
Intel is pushing innovation forward with products like Intel® Core™ Ultra processors, which bring advanced AI capabilities, smarter power management, and integrated Intel® Arc™ graphics to laptops your customers are already shopping for.
With consistent training, your associates become more than salespeople. They become trusted tech advisors who can confidently position Intel products as part of a customer’s lifestyle.
That’s good for your team, and it elevates your entire store in the eyes of your customers.
There’s a clear link between training and performance. Associates who consistently engage with product training can better ask the right questions, handle objections, and guide customers to higher-value purchases.
They’re more comfortable recommending the right Intel®-powered device and the right accessories or services to go with it.
That’s how add-on sales improve and how your team turns conversations into conversions.
New hires are full of potential. With the right training tools, they can ramp up faster and feel part of the team from day one.
Consistent training provides a clear path forward, so new associates aren’t left figuring it out on their own. That reduces stress, builds confidence, and frees you up as a manager to focus on coaching and operations, not backfilling gaps.
If your team is growing, seasonal hiring is ramping up, or you’re prepping for a big product release, you need training that scales with you.
When everyone works from the same foundation—no matter their role, shift, or store—your entire operation runs more smoothly. This sets up your store for long-term success, not just short-term fixes.
The Intel® Retail Edge Program is more than a product training platform—it’s a community built around growth, recognition, and connection.
It gives your team a space to learn, compete, and stay informed while having fun and earning rewards. This makes training something your team wants to do.
Here’s what makes it work:
The Program is a self-sustaining culture of learning that is driven by your team, powered by Intel, and aligned with your store’s goals.
When training is consistent, it doesn’t just create smarter associates. It creates a stronger culture. It builds momentum and sets your store apart as a destination where customers know they’ll get real answers from real experts.
As a manager, investing in training consistency helps create a team that performs at its best every day. The Intel® Retail Edge Program makes that easier, more engaging, and more rewarding for your sales team and store.
Encourage your associates to join the Program. Celebrate their progress and watch as confidence turns into performance.
Find out more about the Intel® Retail Edge Program today.
This article first appeared on LinkedIn here.
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