AI PCs are changing the game, and Intel’s right at the center of it. As this Intel® Newsroom article highlights, these devices do more than respond; they help customers work, create, and play smarter.

This shift is an excellent opportunity for retail associates to connect with customers, especially gamers, creators, and small business owners, by showing how AI-powered PCs deliver a smoother, more personal experience.

The excitement is building as the Intel® Retail Edge Program will soon kick off the Score with Intel® Core™: It’s Ultra Personal competition. This engaging and dynamic learning campaign is back, bringing the best of sales training, team building, and community impact to retail associates, stores, and local K-12 schools. 

Designed to equip your team with the knowledge they need to succeed on the sales floor, the competition blends fun, education, and valuable rewards. 

Customer satisfaction can make or break a sale. When shoppers walk into your store, they’re looking for more than just products; they want guidance, expertise, and a positive experience that makes them feel understood. That experience often hinges on one thing: the associates.

Well-trained associates are confident, engaging, and ready to offer real value to shoppers. But here’s the catch: traditional training methods don’t always spark that kind of engagement. That’s where training competitions come in.