LATEST BLOG POSTS

A mystery shop can be an extremely useful tool and a strategic method of changing behavior and reaching more people.

Since it was first employed in the 1940s to analyze employee integrity, mystery shopping has evolved to become a research tool used by organizations and companies to understand the brand sentiment and rate the customer experience by understanding the customer-sales associate interaction.

As customers and the nation’s economy emerge from the year-long pandemic quarantine, stores should be ready for the uptick in shoppers. A recent report compiled by The Harris Poll indicated that 62% of U.S. consumers plan to shop in stores at least once per week.

The report also found that, “Companies, in trying to recover, adapt, and evolve must understand the evolution of Americans, who are digitally accelerated, hyper-resourceful, and ever-mindful."

Your customers are complex. They cross multiple demographics, exhibit less brand loyalty than in the past, and come well-armed with product knowledge from their social networks and own research.

These characteristics make it challenging to adopt a one-size-fits-all strategy to category merchandising in your store. Incorporating a well-thought-out and designed merchandising strategy can help.

Learning is a never-ending process and one of the most amazing opportunities we as human beings have to find joy through growth. During the school-age years, learning proficiency is most often assessed through testing.

However, as we mature and move into specialized roles inside organizations, an assessment is only one piece of a very rich puzzle that points toward the ultimate goal of most learning initiatives: creating behavioral change.