Gen Alpha is growing up in an era of technology immersion and global interconnectedness. With early access to devices, many children in this group receive their first tablet before age six and their first smartphone by age 10. They are not just familiar with technology; they actively seek out innovations.

Gen Alpha has already surpassed previous generations in their tech-savviness and is constantly eager for the next big thing. This has shaped them into “digital ninjas,” constantly navigating new platforms and devices.

Retail associates are the heartbeat of any store. They’re the ones who engage with customers, answer questions, and ultimately drive sales. But without proper training, even the most enthusiastic employees can struggle to meet expectations.

That’s why setting clear, measurable objectives in training programs is so important. It gives associates a clear path to success while ensuring your business meets its goals.

There is more to selling PCs than listing off specs to a customer. It’s about understanding what customers need and helping them find the perfect device. Whether they’re shopping for a high-performance gaming laptop, a reliable business notebook, or a lightweight 2-in-1 for everyday use, the right knowledge can make all the difference.

That’s where eLearning comes in. 

Keeping retail associates well-trained is critical to driving sales and enhancing customer experience. However, training retail associates who sell PCs comes with unique challenges, especially for those who manage multiple stores. From time constraints to high employee turnover, these obstacles can hinder the effectiveness of training programs.

Let's explore five challenges in in-store retail PC employee training along with actionable solutions to overcome them.