Well-trained sales associates are essential in today's tech retail environment. According to industry research, nearly a third of retail associates receive no formal training, and many find existing training ineffective. For PC retailers, this gap in training can significantly impact sales performance and customer satisfaction.

Here are eight things retailers should look for when choosing a training program for their PC sales associates.

As the digital landscape evolves, so do the ways consumers shop for tech products. While online shopping offers convenience, in-store experiences provide a unique opportunity to connect with customers in meaningful ways.

With the holiday shopping season in full swing, retailers must adopt innovative strategies to attract and engage customers effectively.

Retail PC stores are in their busiest time of the year. Shoppers are eager to find the perfect PC and other tech gifts, and the competition among retailers is fierce. To stand out in this crowded marketplace, focusing on one key element: effective product and sales training for your team is essential.

This article explores the importance of comprehensive training during the holidays and how it can significantly enhance the shopping experience for customers.

Retail sales associates play a crucial role in helping customers navigate the often complex world of tech products. Whether it’s explaining the benefits of a new processor or helping someone pick out the right laptop, they’re on the front lines, connecting people with technology. For associates to excel, they need training that’s not just educational but also engaging and tailored to their needs.

The Intel® Retail Edge Program offers training that does just that. But what exactly are retail associates looking for in a training program?