The 2024 holiday shopping season is shaping up to be an exciting blend of technological innovation and traditional in-store experiences, according to the Holiday Outlook 2024 Report from PwC. Despite economic challenges, the retail landscape is evolving to meet changing consumer preferences, with a particular focus on tech-savvy younger generations and the enduring appeal of brick-and-mortar stores.

Shoppers plan to spend an average of $1,638 this season, a 7% increase from last year. Notably, younger generations are driving this trend, with Gen Z increasing their holiday budgets by 59% compared to the past two years. 

Staying ahead of the curve in retail PC sales is more important than ever. And let’s face it—keeping your retail team up to date with the latest product knowledge, especially when it comes to tech like Intel®-powered devices, is a big challenge. 

With mobile training, retail sales associates can learn on the go, at their own pace, and without disrupting their day. That flexibility is key in an industry where product updates are constant, and sales associates must stay sharp.

Small business owners and entrepreneurs are a crucial segment in the retail sector as they seek computers and accessories for their company needs. Staying current with the latest developments in new devices and technologies specific to these customers is essential to creating the best in-store experience that meets their unique requirements.

It's important that your sales associates understand this unique market segment to make more successful customer interactions.