Back-to-school season kicks off one of the busiest shopping windows of the year, second only to the holidays.  For PC retailers, it's a chance to drive revenue, reset performance targets, and engage a wave of customers eager to invest in new technology. 

While foot traffic, signage, and discounts help bring shoppers through your doors, the real differentiator in a competitive retail environment is the confidence and knowledge of your PC sales associates.

Back-to-school. Black Friday. Holiday season. These high-volume sales periods can make or break your quarterly numbers. For retail managers, these peak sales cycles are critical business moments.

Is your retail sales team ready for the surge?

If you’re a retail manager looking to increase engagement, boost sales, and strengthen your team culture this summer, one strategy you can’t afford to miss is getting your store involved in Score with Intel® Core™: It’s Ultra Personal.

This high-energy learning competition, which runs until July 30, 2025, is about transforming your team’s performance, energizing your store, and giving back to your local community.

AI PCs are changing the game, and Intel’s right at the center of it. As this Intel® Newsroom article highlights, these devices do more than respond; they help customers work, create, and play smarter.

This shift is an excellent opportunity for retail associates to connect with customers, especially gamers, creators, and small business owners, by showing how AI-powered PCs deliver a smoother, more personal experience.