Sales enablement is not new, but the way it works in retail has evolved. Customers are walking into your stores better prepared, having already researched brands, read reviews, and compared features online. That means your associates need to meet them at that same level of knowledge or better to close the sale.

In simple terms, sales enablement is giving your team the right tools, training, and resources to help customers make confident buying decisions.

Back-to-school season kicks off one of the busiest shopping windows of the year, second only to the holidays.  For PC retailers, it's a chance to drive revenue, reset performance targets, and engage a wave of customers eager to invest in new technology. 

While foot traffic, signage, and discounts help bring shoppers through your doors, the real differentiator in a competitive retail environment is the confidence and knowledge of your PC sales associates.

Back-to-school. Black Friday. Holiday season. These high-volume sales periods can make or break your quarterly numbers. For retail managers, these peak sales cycles are critical business moments.

Is your retail sales team ready for the surge?