Staying ahead of the curve is essential for retail success. This is especially important for PC sales associates, who must keep up with the constantly changing world of technology, products, and customer expectations.

Just-in-time (JIT) training has emerged as a vital tool to help address these challenges by offering timely, relevant, and easily accessible learning resources.

As a retail manager, you want your sales team to be on top of their game and ready to sell. But how can you motivate them to care about training and learning new skills? One way is to understand the principle of WIIFM—What's in it for me? 

Applying WIIFM principles can transform how sales associates perceive and embrace retail training and development programs. By aligning training objectives with associates' personal and professional goals, you can foster a culture of growth and excellence.

Staying ahead of technology advancements is crucial for maintaining a competitive edge in retail. In a recent episode of the "Technically Speaking" podcast by Intel, experts Shailesh Chaudhry, General Manager of Consumer Industries at Intel, and Akuth Denghi, Co-founder and CEO of Radius AI, discussed the role of artificial intelligence (AI) in revolutionizing retail.

This episode is particularly insightful for PC retail managers and offers a glimpse into the future of shopping and how AI can enhance both customer experience and operational efficiency.

As a retail PC store manager, you know that new technologies and tech products are entering the marketplace at breakneck speeds.

The key to success is providing your sales associates with the right tools and training. This helps them market new PC products, peripherals, and technologies and ensures that they offer the best possible service to their valued customers.