There is more to selling PCs than listing off specs to a customer. It’s about understanding what customers need and helping them find the perfect device. Whether they’re shopping for a high-performance gaming laptop, a reliable business notebook, or a lightweight 2-in-1 for everyday use, the right knowledge can make all the difference.

That’s where eLearning comes in. 

Keeping retail associates well-trained is critical to driving sales and enhancing customer experience. However, training retail associates who sell PCs comes with unique challenges, especially for those who manage multiple stores. From time constraints to high employee turnover, these obstacles can hinder the effectiveness of training programs.

Let's explore five challenges in in-store retail PC employee training along with actionable solutions to overcome them.

As a retail manager, you already know how challenging it can be to keep your sales associates at the top of their game. Customers walk in more informed than ever and expect expert guidance to help them navigate a sea of PC options. The stakes are high, and your team’s ability to connect with and guide customers can make or break a sale.

Enter the Intel® Retail Edge Program, a training solution designed to meet the needs of retail PC sales teams in a practical, engaging, and results-driven way.

In the retail landscape, sales associate training and development are more crucial than ever. As the industry evolves, so too must the methods by which we educate and empower the retail workforce.

One innovative approach gaining traction is transforming traditional employee learning platforms into vibrant community environments. This shift enhances the learning experience and fosters associates' sense of belonging and engagement.