As the holiday shopping season ramps up, competition for customer attention intensifies. Many retailers focus on décor, displays, and promotions, but the real differentiator is knowledgeable store associates. 

When associates understand the products they sell, they can help customers find exactly what they need, improve satisfaction, and boost sales.

Online shopping may be convenient, but for PC shoppers, there’s still no substitute for a knowledgeable in-store expert. Customers often begin their research online, yet many still prefer to see, touch, and test devices before making a purchase. 

That’s where your team’s expertise becomes the ultimate differentiator.