8/13/25
Sales enablement is not new, but the way it works in retail has evolved. Customers are walking into your stores better prepared, having already researched brands, read reviews, and compared features online. That means your associates need to meet them at that same level of knowledge or better to close the sale.
In simple terms, sales enablement is giving your team the right tools, training, and resources to help customers make confident buying decisions. The stronger your enablement strategy, the better your associates can guide shoppers toward premium PCs and upsell opportunities while creating a standout in-store experience.
Today’s shoppers arrive with product comparisons on their phones and very specific questions in mind. Many already know which brands and features interest them. They are looking for confirmation, reassurance, and expert guidance.
But here is the question: Do your associates have quick, easy access to the same depth of product knowledge? Without the right resources, associates risk losing sales to uncertainty, hesitation, or a customer walking out to “think about it.”
A smart enablement strategy ensures your team can speak confidently about Intel® processors, explain why a certain device is the better choice, and highlight benefits that match the shopper’s needs, whether they are a gamer, a student, or a small business owner.
1. Content Your Team Can Actually Use
Outdated spec sheets and scattered PDFs slow your team down. Associates need a single, reliable source for:
Updated product details
OEM and store promotions
Sales tips and talking points
When information is easy to find, your team spends less time searching and more time engaging customers.
2. Metrics That Show What Is Working
Sales enablement is not just about providing resources. It is about tracking the impact. Useful KPIs can include:
Sales per trained associate
Premium PC sell-through rate
Attachment rates for peripherals
Training completion and engagement
When you share these results with your team, it builds accountability and momentum.
3. Technology That Empowers Associates
From mobile training platforms to interactive sales tools, technology keeps your associates ready in real time. The best tools bridge the gap between sales and marketing, so your team always has the most relevant, up-to-date information.
The Intel® Retail Edge Program is a prime example. Associates can access short, engaging trainings, product comparisons, and sales tips right from their mobile device, whether they are on the sales floor, between customers, or at home.
4. Ongoing, Relevant Training
One onboarding session won't be enough. Ongoing training builds confidence, keeps product knowledge fresh, and helps associates adapt their approach to different customers.
With the Intel® Retail Edge Program, training is bite-sized, gamified, and regularly updated to align with current PC innovations and seasonal sales cycles. Associates learn about the latest Intel® processors, AI PCs, and OEM devices, then turn that knowledge into sales.
A strong sales enablement strategy does not just help associates sell. It drives measurable results for your entire store. Well-trained, well-equipped associates close more premium PC sales, improve customer satisfaction, and contribute to higher basket values.
The Intel® Retail Edge Program offers the perfect blend of education, rewards, and community to make sales enablement a daily habit. With engaging courses, sales tools, competitions, and a network of motivated peers, it keeps associates learning, motivated, and ready for every customer conversation.
Find out how the Intel® Retail Edge Program can help your associates become trusted advisors and your stores sell more PCs.
Notices and Disclaimers
© Intel Corporation. Intel, the Intel logo, and other Intel marks are trademarks of Intel Corporation or its subsidiaries. Other names and brands may be claimed as the property of others.
