5/30/25
The excitement is building as the Intel® Retail Edge Program will soon kick off the Score with Intel® Core™: It’s Ultra Personal competition. This engaging and dynamic learning campaign is back, bringing the best of sales training, team building, and community impact to retail associates, stores, and local K-12 schools.
Designed to equip your team with the knowledge they need to succeed on the sales floor, the competition blends fun, education, and valuable rewards. Managers and associates alike will benefit from a competition that boosts Intel-powered product and sales knowledge and rewards individual and store-level achievements, all while giving back to local K-12 schools.
The competition has all the elements loved by associates, retailers, managers, and local schools:
From new customer buying behaviors and in-store shopping expectations to reimagining workforces and maintaining brand loyalty, managers rely on sales associates and partner training like never before.
This makes employee product and sales training critical, and Score with Intel® Core™: It’s Ultra Personal is designed to deliver. The competition will get your team ready for the Back-to-School season with:
We talk a lot about customer loyalty and repeat customers. Retailers would have a difficult time without the support of their local communities, and most businesses seek out ways to give back to their local communities. Participating in Score with Intel® Core™: It’s Ultra Personal can help.
During the competition, a manager nominates a local K-12 school to win up to $20,000 in in-store shopping if their store wins. As a direct result of manager nominations made during the years of Score with Intel® Core™, Intel has donated more than $5 million to local schools.
These donations have helped winning schools fund technology initiatives, such as adding PCs to their computer libraries or eSports teams, funding Makerspaces and Steam Labs, and installing security devices to help protect students and staff.
Watch this short video to hear from a past Grand Prize store winner and their nominated school about the impact of the Score with Intel® Core™ competition.
The Intel® Retail Edge Program provides a thriving community where associates can interact with peers, earn rewards, learn about the latest Intel® processors and technologies, and get great sales tips. While these benefits are available in the Program throughout the year, everything gets amplified during Score with Intel® Core™ to:
It seems Score with Intel® Core™ brings out the inherently competitive nature of salespeople. Through the years, we've found that while competition for individual prizes and rewards is fierce, everyone bands together to strengthen, help, and motivate their entire team.
Participating retailers tell us they can’t put a price on that type of training, team building, and community giving.
By participating in Score with Intel® Core™: It’s Ultra Personal, your store can:
So, get your associates ready to compete!
Here are the important dates to remember:
Now until June 11– Four Score with Intel® Core™: It’s Ultra Personal 101 trainings are available. Make sure your associates are ready to compete by taking these trainings before the official June 11 start date!
June 11– Competition begins
July 30 – Competition ends
Score with Intel® Core™: It’s Ultra Personal presents an amazing opportunity for retail managers to support, engage, and impact stores, associates, customers, and local communities. Get your team on board by participating in this year’s competition.
Head over to the Intel® Retail Edge Program for the latest information.
