Microlearning is a steadily expanding approach to retail training. It enables staff members and sales associates to learn at their own pace through brief, engaging training exercises and activities. By dividing training into easily digestible segments, microlearning helps your sales team rapidly expand their knowledge of your products and services.

Microlearning training methods provide numerous advantages for educating and motivating your staff. Here are six key benefits of integrating microlearning into your training delivery.

1. Enhanced Customer Interactions

Customers rely on your sales associates for accurate information and advice on computers, peripherals, technology, and other products available in your store. A well-informed and trained sales staff ensures the best customer experience.

Microlearning supplies the essential knowledge your team requires in accessible, easy-to-understand training sessions. This empowers your sales associates to offer precise information about available PCs, increasing sales, and boosting your store's reputation, ultimately cultivating a loyal customer base.

2. Elevated Morale

The rapid pace of technological advancements can be daunting. When associates lack access to up-to-date information on the devices and technologies they're expected to sell, profitability and morale can suffer. Microlearning simplifies the delivery of product updates to your sales team, fostering confidence, enthusiasm, and improved morale.

Greater morale leads to more engaging shopping experiences for your customers. Quick trainings on product details ensure positive customer interactions. Additionally, improved morale can help reduce employee turnover, saving significant training and onboarding expenses.

3. Heightened Learning Motivation

Microlearning trainings are designed to be concise and foster accelerated learning, making them appealing to associates with busy schedules. Online microlearning is easily accessible, allowing sales associates to engage with training materials at their convenience, increasing their personal investment in learning.

Many microlearning-based programs offer incentives such as rewards or badges to motivate associates to learn more about product lines. The convenience and accessibility of online training options further encourage participation.

4. Adaptable Training for Various Learning Styles

Different learners have unique preferences for retaining information. Microlearning accommodates a range of formats, including video, PDF, and gamification. As trainings are short, associates can more effectively absorb information, regardless of the delivery method.

Equipped with a solid understanding of training content, sales associates can better communicate their knowledge to customers, increasing sales and customer satisfaction.

5. Ultimate Portability

Most microlearning platforms are available online, enabling associates to access training materials via various devices. This portability makes it easier for your team to fit training sessions into breaks or downtime, making learning more enjoyable and manageable.

Support Your Sales Associates' Growth

As a manager, your encouragement is vital for the success of any training platform. Show your support and appreciation for your associates' dedication to learning more about the products they sell.

The Intel® Retail Edge Program can support your efforts by providing an interactive training program and community where associates learn about the latest Intel® products and technologies. Microlearning is incorporated into trainings so that the information is easily digestible.

Promoting engaging training opportunities, such as the Intel® Retail Edge Program, sets the stage for success for your associates, store, and customers. Get more information today.

 

 

 

 

 

 

 

This article was originally published in 2020. It has been updated and expanded.

 

 

Notices and Disclaimers

Intel Corporation. Intel, the Intel logo, and other Intel marks are trademarks of Intel Corporation or its subsidiaries. Other names and brands may be claimed as the property of others.