As a manager, you can't personally impart all the information necessary for your associates to excel on the salesfloor and improve your store's performance. You've got too many other fires burning.

That's where training programs come in. According to RetailEXPO research, 64% of shoppers say that knowledgeable associates make them more likely to visit a physical store, and 75% are likely to spend more after receiving high-quality service from in-store sales associates. 

Posted: 3/18/22

Every sales manager continually strives to motivate their sales team and improve their performance. There is no single cure-all to accomplish those goals, but these six best practices have been proven successful.

Even if some of them already look familiar, it never hurts to re-evaluate how they are applied in your stores.

Posted: 3/3/22

August 2022 will mark the 20th Anniversary of the Intel® Retail Edge Program, but the Celebration begins in February!

Make sure your sales associates don't miss out on what's in store as we celebrate the Program's anniversary - all year long! 

Posted: 2/25/22

According to the 2021 Training Industry Report, U.S. companies spent $92.3 billion in training expenditures in 2020-2021. Employers spent about $1,071 per learner, and large retailers and wholesalers had the highest average of training hours provided (266). 

Training programs must provide measurable results. Unfortunately, some businesses fail to take the necessary steps to measure the effectiveness of their training efforts.

Posted: 2/4/22

Training programs can do a lot to improve your bottom line and empower your team to increase sales. However, they're not going to have an impact unless your associates are engaged.

A touch of fun can turn any training program into something that appeals to every employee. By incorporating elements of fun into training content, associates become more knowledgeable about the products they sell and the customers who buy them.

Posted: 1/31/22

Retail is a fast-paced industry. Managers face the difficult challenge of keeping their sales associates up to speed but don't have the time for lengthy training seminars.

Luckily, the last couple of years have taught us a lot about learning in the digital age. The biggest takeaway? Microlearning is the way to go! This form of training ditches long structured courses in favor of brief and super-focused learnings. The impact is even more significant when you incorporate video into the mix.

Posted: 1/6/22

Online computer and other tech sales saw a sharp increase in 2021, and while many shoppers still prefer to shop in person, keeping customers engaged is paramount.

Here are six tips for driving customer engagement in your store.

Posted: 12/16/21

Your associates live busy lives, so providing wide accessibility will encourage them to engage in sales training opportunities. Retail sales training is an area that can always use improvement. Your sales staff is on the front lines representing your brand and business.

To see success and boost your bottom line, you need to support them in any way that you can.

Posted: 12/7/21

This holiday season will look a lot different than last year’s as shoppers return to stores. There has been a steady increase in in-store shopping throughout 2021. One survey indicated 62% of brand and retail workers responded that company sales are at pre-pandemic levels.

Holiday buying has begun, and Intel powers new, feature-packed PCs that will bring a lot of cheer. Are your sales associates in tune with the features of these computers, and can they help customers understand the benefits?

Posted: 11/19/21

One goal of most eLearning programs is to design a highly personalized experience for the learner. By applying techniques derived from marketing automation and adapting the messages and applications, it is possible to boost the effectiveness of online training platforms and achieve highly personalized and beneficial results.

We now have the methodology, technology, and opportunity to extend this innovation to learners throughout their training programs and beyond. It has opened new worlds for corporate training and monitoring and measuring the results of the training.

Posted: 11/9/21