Making the right connections with customers helps solidify repeat business for retailers. This is especially critical in consumer retail technology.

By providing customers with the most accurate information about the PCs they are considering, your sales associates build trust that can endure beyond a single purchase.

Here are five key benefits of increasing product knowledge among your sales associates.

Posted: 2/21/23

Customers can access digital tools for researching products, such as retail websites, social media, and review sites. These enable shoppers to research laptops, desktops, and peripherals at their leisure.

However, statistics show that customers still prefer shopping in physical stores where they can touch and feel products before buying. This is something that online-only retailers cannot offer.

Posted: 2/7/23

One of the best ways to empower your sales associates is to give them access to information and tools that educate them about the products you are asking them to sell and how to present them to customers best.

The benefits of associate product knowledge impact almost every facet of the retail business, from store revenue to customer loyalty. Here are three areas that are highly impacted by the product knowledge level of retail sales associates.

Posted: 1/24/23

Product training is a critical but often overlooked aspect of retail customer service. It is an opportunity to build customer trust and confidence in both the products being sold and the store.

Training also provides the product knowledge necessary to deliver the best in-store shopping experiences. In today’s competitive retail environment, product training can be the difference between a customer making a purchase and leaving the store empty-handed.

Posted: 1/10/23

In 2022, Intel launched cutting-edge products like 13th Gen Intel® Core™ processors and the Intel® Arc™ A770 Limited Edition graphics card.

Some other highlights include expanding its manufacturing footprint to support the global supply chain, making new acquisitions to drive strategy, and creating new ways to use technology as a force for good.

Posted: 12/16/22

The world will celebrate the 75th anniversary of the transistor on December 16, 2022. Viewed as the building block for almost every electronic system, this microelectronic component was invented by Bell Labs in 1947.

A transistor is a semiconductor device that allows an electrical current to flow through it. This current can send, receive and process digital data in the form of 1s and 0s.

Posted: 12/9/22

When the holiday season rolls around, your sales team will have a new wave of eager customers to assist and a great collection of PCs powered by Intel® processors to sell.

Strong associate knowledge about products and selling strategies is necessary throughout the year. However, it's paramount during the holidays when customers are more enthusiastic about opening their wallets and buying products that meet their unique needs.

Posted: 11/26/22

Sales associate training is a significant investment. Selecting the right types of training pays off in added device and technology sales and improved customer loyalty. 

Assessing your current sales associates’ skills and knowledge base helps you decide the best way to approach the training process. This allows you to play to your team’s strengths while ensuring the most effective use of your available resources. 

Posted: 11/9/22

They say knowledge is power, so why put your sales associates on the front lines without preparing them for the challenge? Proper training is quintessential to your team's success. While it's sometimes hard to justify putting in that time and effort, a solid training program can make a huge difference.

As a manager, it's impossible for you to personally impart all the information your associates need to improve performance. But you can encourage associates to participate in training programs.

Posted: 10/21/22

The holidays are a peak sales cycle in retail. Scheduling sales promotions to coincide with such periods of high consumer interest can help bring in new customers and increase interactions with your existing customer base.

The retail landscape has undergone many changes in the last few years. By looking at outcomes from past holidays, retailers can set the stage for a successful holiday this year. Here are a few most important insights from the past and a couple of predictions for this year that can help you have a successful holiday season.

Posted: 10/7/22