Microlearning: How Small Learning Units Lead To More PC Sales

9/23/22

Microlearning training for retail sales associatesMicrolearning can be used for a variety of purposes, from employee training to customer education. In retail, microlearning can be an extremely effective tool for sales associates.

By providing bite-sized pieces of information on products and services, retail employees can be better equipped to sell to customers. As a result, this type of training format can lead to more closed sales and higher customer satisfaction.
 

What is Microlearning?

Microlearning is a term used to describe the delivery of learning content in small, manageable chunks. This type of learning is often used as a way to break down complicated topics into more digestible bits of information. Microlearning can take many different forms, from online tutorials and quizzes to short videos and articles.

The key is that these modules are concise and focused on a specific topic. This makes them easy to complete in a short amount of time and easy to reference later on.

There are many benefits to using microlearning in the workplace. For employees, microlearning modules can provide just-in-time training relevant to their current needs. Microlearning can save employers time and money by reducing the need for traditional, in-person training sessions.

Microlearning can also be used to educate customers on new products and services. Using sales tools that present pertinent product information in short, relatable formats can lead to better customer engagement and satisfaction.
 

Why is Microlearning Effective?

Microlearning is an effective way to deliver training and education because it is:

  • Convenient: Microlearning modules can be completed in a short amount of time, making them easy to fit into a busy schedule.
     
  • Focused: Each microlearning module is focused on a specific topic, making it easier to retain information.
     
  • Targeted: Microlearning can be tailored to the needs of individual associates or customers.
     
  • Engaging: Microlearning modules are typically designed to be interactive and engaging, making them more enjoyable to complete.

You can help your associates and customers learn complex topics quickly and conveniently by providing bite-sized information.
 

How Microlearning Can Help You Sell More PCs

A sales associate’s time is precious. As a manager, you don’t have the luxury of them sitting down for hours-long training sessions. And when they’re on the sales floor, they don’t have time to search through a massive online database for answers to customer questions.

Microlearning can lead to more PC sales by providing bite-sized pieces of information that are easy to access and digest. With microlearning, your associates can:

  • Learn on the go: Associates can access microlearning modules on a mobile device during downtime or while on the sales floor.
     
  • Find answers fast: Microlearning modules are typically short and to the point, making it easy to find the information needed.
     
  • Stay up-to-date: Microlearning modules can be updated regularly to ensure that your associates always get the most up-to-date information.
     

Benefit from Microlearning Product and Sales Training Delivery

There are many benefits to using microlearning in the retail environment. For associates, microlearning modules can provide just-in-time training relevant to their current needs. Microlearning can save retailers time and money by reducing the need for traditional, in-person training sessions.

The Intel® Retail Edge Program incorporates microlearning to ensure associates get the most pertinent information about the latest Intel® products and technologies, and the PCs they power in manageable bites. Trainings average 5-8 minutes or less.

Additionally, your team can access sales tools like the Intel® Retail Experience Tool or RXT. With RXT, associates use demos to show customers the difference in processors, form factor features, and more.

Microlearning is only one component of the robust Intel® Retail Edge Program. Get more information about the Program and how it can benefit your store, associates, and customers.

 

Get more information about the Intel Retail Edge Program

 

 

Notices and Disclaimers

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