4 Ways Product Knowledge Leads to More Holiday Sales

 

This holiday season will look a lot different than last year’s as shoppers return to stores. There has been a steady increase in in-store shopping throughout 2021. One survey indicated 62% of brand and retail workers responded that company sales are at pre-pandemic levels.

Holiday buying has begun, and Intel powers new, feature-packed PCs that will bring a lot of cheer. Are your sales associates in tune with the features of these computers, and can they help customers understand the benefits?

Posted: 11/19/21

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How to Enhance Corporate eLearning with Marketing Automation

One goal of most eLearning programs is to design a highly personalized experience for the learner. By applying techniques derived from marketing automation and adapting the messages and applications, it is possible to boost the effectiveness of online training platforms and achieve highly personalized and beneficial results.

We now have the methodology, technology, and opportunity to extend this innovation to learners throughout their training programs and beyond. It has opened new worlds for corporate training and monitoring and measuring the results of the training.

Posted: 11/9/21

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A Successful Black Friday for Your Store Starts Here

Even with online shopping and its Cyber Monday, Black Friday has long been a tradition for many shoppers and continues to be the biggest shopping day of the year for retailers.

Black Friday is almost here. Is your sales team ready to handle the customer rush as the holiday season kicks off?

Posted: 10/25/21

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Intel Programs Kickstart Interest and Careers in Artificial Intelligence

Despite its growing prevalence, the power to utilize and develop AI is out of reach for many. The tech skills gap is ever-present, and no sector is suffering more than Artificial Intelligence.

Fortunately, Intel is working to fill the skills gap and make AI technology accessible to tomorrow's innovators. The portfolio of Intel® Digital Readiness Programs "empower the non-technical audiences with the appropriate skill sets, mindsets, toolsets, and opportunities to use technology impactfully and responsibly in the AI-fueled world."

Posted: 10/13/21

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Gamification Creates a Win/Win for Associates and Retailers

Incorporating gaming elements into workplace training and development has become more and more popular in recent years.  Gamification is gaining adherents from companies of all sizes for employee onboarding, process education, and product training.

The Intel® Retail Edge Program has experienced extraordinary success with gamification and has found that presenting information in a gamified manner to sales associates helps to improve content acquisition and engagement.

 

Posted: 9/22/21

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How to Develop In-Depth Product Knowledge Among Retail Associates

Modern shoppers are better equipped to find the products they need than ever before. Many perform research about significant purchases before they start shopping.

Despite those consumer habits, great in-person service matters more than ever. Shoppers expect sales associates to be knowledgeable and helpful while delivering a memorable shopping experience.

Posted: 9/8/21

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Enable Cross-Selling and Upselling for Better Retail Experiences

The right peripherals, connectors, and accessories can make or break a tech setup for your customers.

Helping your sales staff to recommend the best choices and add-ons for computers, gaming systems, virtual reality (VR) devices, and other high-tech items creates the best buying experiences for customers in your store.

Posted: 8/27/21

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Using Enablement Strategies to Support Associates and Drive Sales

Sales enablement isn't a new term, but it continues to trend in the retail world. As shoppers return to stores, many retailers recognize their sales enablement strategies of the past don't match the new behaviors and expectations of customers today.

It's more important than ever for sales associates to have access to as many resources as possible to meet customers where they are in the buying process and generate sales.

Posted: 8/6/21

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Laying the Groundwork for a Successful Back-to-School Sales Cycle

After a hectic year of uncertainty and change, the upcoming Back-to-School season offers a breath of fresh air for both shoppers and retailers. This year follows a marked decline in school shopping and retail sales as a whole during the pandemic.

Having a knowledgeable team of empowered and prepared associates can make all the difference during this critical sales period.

Posted: 7/26/21

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8 Tips for Impactful Retail Training and Development

Frontline retail sales associates are the faces of a company and usually the first point of contact. Not only do they act as brand ambassadors, but they provide a lasting make-or-break experience for customers.

Contrary to popular belief, traditional retail still reigns supreme. Those valuable one-on-one interactions directly impact sales, so it pays to develop the retail skills of your associates.

Posted: 7/13/21

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