The right peripherals, connectors, and accessories can make or break a tech setup for your customers. Helping your sales staff to recommend the best choices and add-ons for computers, gaming systems, virtual reality (VR) devices, and other high-tech items creates the best buying experiences for customers in your store.
Here are some of the most effective ways to encourage and enable upselling and cross-selling among your sales associates.
Thunderbolt™ 4 cables, USB connectors, and other peripherals are necessary to create the right connections between the myriad of today’s PCs. Keeping these items close to the systems they support helps your sales staff to remember to upsell accessories, cables, and other connectors. This can significantly boost your sales and your reputation as a knowledgeable and convenient local source for these key items.
Labeling accessory displays and storage areas with detailed information about the laptops and desktops with which they are compatible also provide your associates with helpful guidance when presenting these products to your customers. This can help to prevent mistakes and offers added support for newer members of your sales team.
Rather than just telling customers that they may need various accessories or peripherals to enhance their experiences and uses, your sales staff can achieve much better results by pointing out the precise uses for these items and the ways in which they can enrich networking, communications, gaming, and other vital or popular activities.
By explaining precisely how these added purchases provide more utility for end-users, associates increase their chances of making the sale. Especially for the most popular items on your shelves, compiling a cheat sheet that describes the accessories and peripherals associated with these PCs can be a wise investment of time and effort.
In addition to encouraging their involvement in product training, including a brief overview of how each item works and why it is needed can also prove useful to your sales associates.
One major advantage of brick-and-mortar stores has over strictly online vendors is immediate access and instant gratification for customers. Rather than waiting days for delivery, shoppers can achieve a hands-on experience with the products they want right away.
Making sure that items on the most-wanted lists are available in your store helps your sales associates create a customized experience for shoppers. From the latest gaming PCs and mechanical keyboards to trending laptops and 2 in 1s powered by new 11th Gen Intel® Core™ processors, ordering and maintaining the right inventory items and inventory mix has a real impact on your ability to provide instant gratification for in-store and buy online, pick up in-store (BOPIS) customers.
Ensuring that your staff members have the chance to acquire the skills they need is an important part of your overall training process. Interpersonal skills are especially important in the retail sales field. Customers want to shop at stores that offer personalized attention and connections with sales associates combined with cutting-edge technologies for greater access and information.
By providing your associates with the tools and technologies they need to make a positive impression on your customers, you enhance your store’s reputation as a leading source for information on new technologies and a superior choice for PCs and other technology purchases.
The Intel® Retail Edge Program is an excellent way for your staff members to increase their knowledge of Intel® processors, the computers they power, and cutting-edge developments in technology. Encourage your associates to become involved in this robust and engaging community to take their skills and your store revenue to new heights.
Find out more about the Intel® Retail Edge Program today!
This article has been updated and originally appeared here on the Intel® Retail Edge Program manager blog.
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