Your customers are complex. They cross multiple demographics, exhibit less brand loyalty than in the past, and come well-armed with product knowledge from their social networks and own research.

These characteristics make it challenging to adopt a one-size-fits-all strategy to category merchandising in your store. Incorporating a well-thought-out and designed merchandising strategy can help.

Posted: 5/19/21

Learning is a never-ending process and one of the most amazing opportunities we as human beings have to find joy through growth. During the school-age years, learning proficiency is most often assessed through testing.

However, as we mature and move into specialized roles inside organizations, an assessment is only one piece of a very rich puzzle that points toward the ultimate goal of most learning initiatives: creating behavioral change.

Posted: 5/6/21

Fostering an atmosphere of cooperation provides your store with tangible benefits that go beyond a more pleasant working environment. The right team-building strategies allow your team members to work together to create the opportunity for a sale and to support each other more effectively throughout their daily routines.

Here are some proven strategies for promoting cooperation over competition within your sales team.

Posted: 4/29/21

A detailed understanding of customer behavior isn’t only derived from data. In-store, one-on-one interactions between associates and customers reveal essential information. The body language exhibited during these interactions can be quite telling.

Some look only to provide tools and tips for the body language needed by associates when talking with customers. Flipping this coin is equally important. The customer’s body language provides your sales team with valuable insights into their likely attitudes and thought processes.

Posted: 4/21/21

There are real-world benchmarks, and there is real-world usage, and a PC with an 11th Gen Intel® Core™ processor delivers real-world results. A Mac? Not so much.

To help your customers understand the real differences between an Intel® Core™ processor-powered laptop and a Mac, Intel has launched the #GoPC ad campaign.

Posted: 3/22/21

With more and more people looking online to find the best deals on tech products, retailers must incorporate innovative methods to not only attract but engage customers to increase store sales.

Here are six tips to help you and your sales associates reach and engage with shoppers who come to your store in search of the latest computers and other tech products.

Posted: 3/11/21

One reality of almost every retail sales manager’s existence is turnover. Specifically, employee turnover rates are too high and seemingly unending. Finding ways to reduce turnover can be challenging, particularly for managers who work in tech retail's continually evolving world.

One area should be part of any plan to reduce employee turnover and promote retention. It is often overlooked but can empower employees and help them recognize the benefit of staying a part of your team.

Posted: 2/25/21

Computer retail sales associates need a wide range of skills to effectively and successfully interact with customers. The retail market has experienced many changes, yet one thing has remained constant. Shoppers rely on sales associates to recommend the right products for their needs.

With the continued growth of the technology sector, sales associates must possess a skill set beyond general technical knowledge to build a solid relationship with customers.

Posted: 2/4/21

At CES 2021, Intel previewed new processors and technologies designed to offer premium computing experiences, particularly for your business, gaming, and mobile customers. With the arrival of more than 50 processors for business, education, mobile, and gaming platforms powering more than 500 new laptop and desktop designs, 2021 will be an exciting year for many of your customers.

Check out a few of the highlights from the all-virtual event.

Posted: 1/26/21

Audience engagement is critical to the success of any learning environment. It is especially true in corporate eLearning, where there are plenty of obstacles that can limit success. Yet, beyond a doubt, there are steps to take to ensure outstanding results and engagement.

Take a look at the 10+ core components that we’ve incorporated into the Intel® Retail Edge Program to make retail sales associate engagement successful.

Posted: 1/19/21