Gen Alpha is growing up in an era of technology immersion and global interconnectedness. With early access to devices, many children in this group receive their first tablet before age six and their first smartphone by age 10. They are not just familiar with technology; they actively seek out innovations.

Gen Alpha has already surpassed previous generations in their tech-savviness and is constantly eager for the next big thing. This has shaped them into “digital ninjas,” constantly navigating new platforms and devices.

Posted: 3/13/25

Retail associates are the heartbeat of any store. They’re the ones who engage with customers, answer questions, and ultimately drive sales. But without proper training, even the most enthusiastic employees can struggle to meet expectations.

That’s why setting clear, measurable objectives in training programs is so important. It gives associates a clear path to success while ensuring your business meets its goals.

Posted: 3/4/25

Keeping retail associates well-trained is critical to driving sales and enhancing customer experience. However, training retail associates who sell PCs comes with unique challenges, especially for those who manage multiple stores. From time constraints to high employee turnover, these obstacles can hinder the effectiveness of training programs.

Let's explore five challenges in in-store retail PC employee training along with actionable solutions to overcome them.

Posted: 2/7/25

They say knowledge is power, so why put your sales associates on the front lines without preparing them for the challenge? Proper training is quintessential to your team's success. While it's sometimes hard to justify putting in that time and effort, a solid training program can make a huge difference.

As a manager, it's impossible for you to personally impart all the information your associates need to improve performance. But you can encourage associates to participate in training programs.

Posted: 10/21/22

We've all heard that idiom of how difficult it is to teach old dogs new tricks. But is there any truth to that sentiment? 

There's no denying that learning as an adult is challenging. As you age, waning neuroplasticity makes it harder to retain new skills and change old habits. 

Posted: 9/6/22

Making the customer buying experience as smooth and easy as possible can increase sales and brand loyalty. Removing friction points during the sales process is critical to ensure the best experience for each customer who enters your store.

The right product and sales training are critical to helping your sales associates present the most accurate information and deliver the most immersive buying experience for your customers.

Posted: 4/21/22

Online computer and other tech sales saw a sharp increase in 2021, and while many shoppers still prefer to shop in person, keeping customers engaged is paramount.

Here are six tips for driving customer engagement in your store.

Posted: 12/16/21

Your associates live busy lives, so providing wide accessibility will encourage them to engage in sales training opportunities. Retail sales training is an area that can always use improvement. Your sales staff is on the front lines representing your brand and business.

To see success and boost your bottom line, you need to support them in any way that you can.

Posted: 12/7/21

Computer retail sales associates need a wide range of skills to effectively and successfully interact with customers. The retail market has experienced many changes, yet one thing has remained constant. Shoppers rely on sales associates to recommend the right products for their needs.

With the continued growth of the technology sector, sales associates must possess a skill set beyond general technical knowledge to build a solid relationship with customers.

Posted: 2/4/21

At CES 2021, Intel previewed new processors and technologies designed to offer premium computing experiences, particularly for your business, gaming, and mobile customers. With the arrival of more than 50 processors for business, education, mobile, and gaming platforms powering more than 500 new laptop and desktop designs, 2021 will be an exciting year for many of your customers.

Check out a few of the highlights from the all-virtual event.

Posted: 1/26/21