Providing your staff with the right training can supercharge your sales team and help to deliver the best possible experiences for customers. Product training is especially important in the ever-evolving retail tech industry.
Making sure your sales associates have the most up-to-date and accurate knowledge about the PCs and other tech products on your shelves helps you create a bond of trust with customers that allows you to enjoy the highest degree of success.
According to U.S. Census Bureau data, 90.5 percent of retail sales in Q1 2018 were offline.1 Stores making an effort to blend their customers' online and offline shopping experiences realized an increase in in-store sales.
There are estimates that in 2020, more than 80% of retail sales in the U.S. will still happen in brick-and-mortar locations.3 So, there is little doubt that in-store sales will remain king over online sales. There is a significant multiplier effect on per customer sales when the customer is helped by a sales representative. Customers clearly value face-to-face human expertise when committing to purchase.
The majority of shoppers still want to touch, feel, try on, and try out something before they buy it. That’s particularly true of PCs and other devices. People want to experience firsthand the capabilities of a device prior to purchase to ensure it will meet their needs.
RXT works seamlessly with this process by guiding the sales rep and customer to the perfect device from start to finish. This goes a long way in alleviating apprehension while strengthening confidence levels of the customer and the sales rep.
Besides the hands-on experience a retail store provides, customers frequent brick-and-mortar locations because they believe the staff are the best source for expert advice and recommendations that can help them find the best product for their needs.
Therefore, sales teams must ensure they are completely knowledgeable about the products being sold and can answer the questions customers ask.
Additionally, smart retail sales managers are augmenting their sales team's best practices to improve customer engagement via new technologies that further enhance their shopping experience.
A winsome personality alone can only take a person so far. Add to that the customer’s expectation of a knowledgeable sales rep, and it becomes clear retail stores can’t afford to slide on product training.
Managers often juggle multiple responsibilities, departments, stores, or territories. This makes it impossible to be on the floor with your sales staff at all times. Sales training tools, such as Intel® RXT, augment in-person training efforts and provide ways for your reps to connect with your customers.