Consumers have the world at their fingertips, literally, when seeking information related to PC device purchases. Many shoppers start their research online, whereas others begin the journey within a brick-and-mortar store.

Regardless of where their shopping journey begins, the physical store is still the primary touchpoint for retail customers. One-dimensional online shopping doesn’t resonate with the majority of buyers, particularly high-tech shoppers who want to see, touch, and experience devices. 

This means sales associates, with the right knowledge and tools, have a tremendous leg-up in closing sales on the spot when mobile shoppers come in the store. 

Tech Sales Tools Enhance the Shopping Experience

Besides the hands-on experience a retail store provides, customers frequent brick-and-mortar locations because they believe the staff are the best source for expert advice and recommendations that can help them find the best product for their needs. 

Therefore, sales teams must ensure they are completely knowledgeable about the products being sold and can answer the questions customers ask.

Additionally, smart retail sales managers are augmenting their sales team's best practices to improve customer engagement via new technologies that further enhance their shopping experience. These include in-store networks and apps that present product details, reviews, and special offers directly to customers' smartphones.

POS tablets allow sales reps to highlight product features with multimedia presentations, review previous customer product preferences, and check on inventory status. Most devices are capable of completing a customer transaction on the spot, which provides the ultimate convenience for both the shopper and sales rep.

A Tool Tailored for PC Device Shoppers

The Intel® Retail Experience Tool, also known as RXT, is the perfect application both for training sales teams and engaging customers in search of new PC devices. RXT is an interactive tool that reps use with customers, right on the sales floor, to find the perfect device for their needs. 

Tech-savvy, mobile shoppers in particular will love the videos and animations on RXT to create a great in-store experience. RXT runs from a USB stick so associates can plug it into compatible devices the customer is actually interested in.

RXT includes modules related to product performance, advanced technology, productivity, user experience, and other areas. For instance, your sales staff and your customers can quickly get up to speed on 6th generation Intel® Core™ processors, learn the benefits of using Windows® 10 on Intel® processor-based devices, and learn more about amazing experiences powered by Intel. 

The Your Core module includes a Shopper Recommendation Tool that quickly matches the correct Intel® technology to a customer's processing power requirements, while the Your Device module guides customers to the right type of device based on how they intend to use it. Better yet, RXT provides staff with perfect opportunities for upsells.

Providing the Best Mobile Shopper Experience

Despite the surge in online shopping opportunities, most mobile shoppers still prefer a real-life, hands-on shopping experience. Sales associates are increasingly closing in-store sales with mobile shoppers through the use of interactive, personalized apps such as Intel® RXT. 

RXT is one of many invaluable training tools available through the Intel® Retail Edge Program. The Intel® Retail Edge Program gives you and your salesteam members access to highly informative content and interactive learning tools to use on the sales floor with any type of shopper. 

Find out more about how these tools can help you create in-house product experts that shoppers expect to encounter in your store.

References

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© 2016, Intel Corporation. All rights reserved. Intel, the Intel logo, Intel Retail Experience Tool, RXT, Intel Core, and Intel Retail Edge Program are trademarks of Intel Corporation in the U.S. and other countries.