The latest devices give consumers access to virtually unlimited resources while they shop. While shoppers browse your store, they may also use their smartphones to compare prices and features, read reviews, and even ask their friends for advice. 

Recent studies indicate that 73% of consumers begin the shopping journey on a smartphone; however, 90% of sales continue to take place in the retail store.

While technology empowers consumers now more than ever before, it also empowers your sales reps to deliver a more personalized and engaging shopping experience. One such example is the Intel® Retail Experience Tool, or RXT. 

Connecting Reps and Customers

RXT is an interactive, portable tool reps can use with shoppers right on the sales floor to find the perfect Intel® processor for their needs. It uses videos, apps, and animations to help reps connect with customers and guide them to the best Intel® processor, based on how they use their device. 

Because RXT runs from a USB stick, there is no software to install and customers can view the demo from any Intel® processor-based Windows* device they may be interested in purchasing. Reps also have access to download RXT once they log into the Intel® Retail Edge Program.

RXT Educates Your Sales Team and Excites Your Customers

This multimedia tool isn’t just helpful for customers; it’s valuable to sales reps too.

It’s hard for reps to stay on top of the latest technology across a variety of devices. The easy-to-use interface of the RXT is like a sales assistant to the rep and removes any guesswork from recommending the right device to the customer.

In addition to helping sales reps answer customer questions, RXT:

• Provides an accurate overview of Intel® Core™ processors
• Presents effective upsell messaging
• Recommends the right Intel® processor based on customer needs
• Showcases Intel® processor-based devices across form factors and operating systems
• Explains advanced technologies in meaningful ways to customers
• Connects customers to real-world app experiences

The Path to the Right Device

The majority of shoppers still want to touch, feel, try on, and try out something before they buy it. That’s particularly true of PCs and other devices. People want to experience firsthand the capabilities of a device prior to purchase to ensure it will meet their needs. 

RXT works seamlessly with this process by guiding the sales rep and customer to the perfect device from start to finish. This goes a long way in alleviating apprehension while strengthening confidence levels of the customer and the sales rep.   

RXT is just one of the many ways Intel provides support to its retail partners to help increase sales and customer loyalty. Another is the Intel® Retail Edge Program. This interactive training program keeps your sales team updated on the latest Intel® products, technologies, and tools like RXT. 

Find out more about the Intel® Retail Experience Tool and the benefits it provides to you, your sales reps, and your customers by becoming a member of the Intel® Retail Program.

This article originally appeared on LinkedIn*. Click here to see the original article.

*Other names and brands may be claimed as the property of others.

© 2016, Intel Corporation. All rights reserved. Intel, the Intel logo, Intel Retail Experience Tool, RXT, Intel Core, and Intel Retail Edge Program are trademarks of Intel Corporation in the U.S. and other countries.