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Back to School ComputersAs students prepare to return to school, customers are already looking for new PCs and peripherals to meet their needs. The Back-to-School season is one of your major sales cycles of the year, and it's an excellent opportunity for your sales associates to boost store sales.

Your sales team should be up-to-speed on the latest devices and peripherals to provide greater value and more applicable recommendations to customers.

Score with Intel CoreWrapping up the awards ceremonies for the 2018 Score with Intel® Core® competition, I was reminded once again of the amazing things that happen when people unite to reach a common goal. It’s a learning campaign that goes beyond sales associates simply taking training online or taking training in the store.

Score with Intel® Core™ is really about galvanizing an entire sales team. Bringing people together for a common goal and inspiring them to act as a team.

Help customers understand new technologies and devicesNew technologies and tech products are entering the marketplace at break-neck speeds. So much so, that it can be difficult to keep up with it all even if you’re in the business of retail PC and technology sales.

Providing your employees with the right tools and training can be a solid first step toward success in marketing new PC products, peripherals, and technologies and offering the best possible service for your valued customers.

Back to School Computer SalesAs summer begins to wind down, many families are considering the purchase of a new PC or laptop computer. Knowing what to look for can help your customers make the most effective use of their financial resources and provide them with the computing power needed for work, school, and play. 

The National Retail Foundation* (NRF*) estimates this year’s back-to-school and college spending is projected to reach $82.8 billion. The economy is up, and consumer confidence is up, so this is a great time to get your PC sales up.

Get the best retail training for your employeesThere is much to be learned about how to re-tool or re-design your retail employee training programs as suggested from a recent survey1 by Ipsos* commissioned by Axonify* to assess the effectiveness of employee training from the employee's viewpoint.

Survey findings were derived from responses by employees from Millennials to Baby Boomers across several industries including retail. With respect to training in retail, two important differences stand out from other industries.

Millennial Retail CustomerWith more than 80 million Millennials in the U.S. alone, this demographic is emerging as a force to be reckoned with in retail technology. Born between 1980 and 2000, Millennials are typically among the most tech-dependent and electronically inclined consumers. In fact, the average millennial owns 7.7 connected devices.

Their in-depth knowledge of emerging tech and online shopping methods can provide valuable opportunities for retailers.

Intel Retail Training Program for Sales AssociatesWhile an extremely popular component of the Intel® Retail Edge Program is the opportunity it offers your participating sales associates to earn great prizes†, rewards, and discounts, its real impact lies in educating them.

“Want to say you guys have been very helpful in my journey as a sales associate. I was so lost, specifically in computer sales with most of my interactions with customers, and you guys have assisted me in growing so much from customer skills to product knowledge. Now I can finally feel confident when I am in the computer section and am making a big sale.”  Intel® Retail Edge Program member

The Program consists of educational and professional development sections that work in conjunction with each other to create a holistic design to increase the knowledge and motivation levels of your sales associates.

Retail Product TrainingSales associates occupy the frontline of any brand strategy. They are direct influencers of customers ready to purchase products. Well-trained, knowledgeable, and friendly sales staff increase sales while steering customers away from competitors.

Your product partners must ensure their training programs for your staff are the best they can be and that they continually evolve to keep pace with today’s market and consumers. Effective product and sales training programs use a variety of elements to create a successful learning environment for participants. 

Retail Sales Associate Product TrainingOne of the best ways to empower your sales associates is to give them access to information and tools that educate them about the products you are asking them to sell and how to best present them to customers.  

The benefits of associate product knowledge impacts most every facet of the retail business from store revenue to customer loyalty. Here are three areas that are highly impacted by the product knowledge level of retail sales associates.

Tech Retail UpsellingUpselling is an essential element of in-store tech revenue. Finding ways to engage customers and to provide value-added services can help you stand out from your local competitors. 

Your sales team is a key part of this equation. Understanding the right ways to upsell will make the most positive impression on your customers. The experts at Business.com* recently published an article detailing some key pointers for making the most of upselling efforts and increasing your sales and profitability to a surprising degree. Here are some of the highlights to keep in mind when implementing upselling strategies in your store.

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