Besides the hands-on experience a retail store provides, customers frequent brick-and-mortar locations because they believe the staff are the best source for expert advice and recommendations that can help them find the best product for their needs.
Therefore, sales teams must ensure they are completely knowledgeable about the products being sold and can answer the questions customers ask.
Additionally, smart retail sales managers are augmenting their sales team's best practices to improve customer engagement via new technologies that further enhance their shopping experience.
A winsome personality alone can only take a person so far. Add to that the customer’s expectation of a knowledgeable sales rep, and it becomes clear retail stores can’t afford to slide on product training.
Managers often juggle multiple responsibilities, departments, stores, or territories. This makes it impossible to be on the floor with your sales staff at all times. Sales training tools, such as Intel® RXT, augment in-person training efforts and provide ways for your reps to connect with your customers.