Well-trained sales associates are essential in today's tech retail environment. According to industry research, nearly a third of retail associates receive no formal training, and many find existing training ineffective. For PC retailers, this gap in training can significantly impact sales performance and customer satisfaction.

Here are eight things retailers should look for when choosing a training program for their PC sales associates.

Posted: 12/12/24

As the digital landscape evolves, so do the ways consumers shop for tech products. While online shopping offers convenience, in-store experiences provide a unique opportunity to connect with customers in meaningful ways.

With the holiday shopping season in full swing, retailers must adopt innovative strategies to attract and engage customers effectively.

Posted: 12/3/24

Retail PC stores are in their busiest time of the year. Shoppers are eager to find the perfect PC and other tech gifts, and the competition among retailers is fierce. To stand out in this crowded marketplace, focusing on one key element: effective product and sales training for your team is essential.

This article explores the importance of comprehensive training during the holidays and how it can significantly enhance the shopping experience for customers.

Posted: 11/14/24

Retail sales associates play a crucial role in helping customers navigate the often complex world of tech products. Whether it’s explaining the benefits of a new processor or helping someone pick out the right laptop, they’re on the front lines, connecting people with technology. For associates to excel, they need training that’s not just educational but also engaging and tailored to their needs.

The Intel® Retail Edge Program offers training that does just that. But what exactly are retail associates looking for in a training program? 

Posted: 11/6/24

Over the years, millions of dollars have been diverted from building a once robust community of retail brand advocates to fueling social media influencer campaigns.

While influencers have helped create awareness in certain areas, this trend has overlooked a crucial fact: the real heartbeat of the customer lives much closer to home—on the retail sales floor.

Posted: 10/21/24

The 2024 holiday shopping season is shaping up to be an exciting blend of technological innovation and traditional in-store experiences, according to the Holiday Outlook 2024 Report from PwC. Despite economic challenges, the retail landscape is evolving to meet changing consumer preferences, with a particular focus on tech-savvy younger generations and the enduring appeal of brick-and-mortar stores.

Shoppers plan to spend an average of $1,638 this season, a 7% increase from last year. Notably, younger generations are driving this trend, with Gen Z increasing their holiday budgets by 59% compared to the past two years. 

Posted: 10/3/24

Staying ahead of the curve in retail PC sales is more important than ever. And let’s face it—keeping your retail team up to date with the latest product knowledge, especially when it comes to tech like Intel®-powered devices, is a big challenge. 

With mobile training, retail sales associates can learn on the go, at their own pace, and without disrupting their day. That flexibility is key in an industry where product updates are constant, and sales associates must stay sharp.

Posted: 9/20/24

Small business owners and entrepreneurs are a crucial segment in the retail sector as they seek computers and accessories for their company needs. Staying current with the latest developments in new devices and technologies specific to these customers is essential to creating the best in-store experience that meets their unique requirements.

It's important that your sales associates understand this unique market segment to make more successful customer interactions.

Posted: 9/10/24

Keeping up with changes in retail can be challenging, especially when it comes to making sure your team has the skills they need to thrive. Retail associates must learn about new PCs and technologies on an ongoing basis. That’s where training comes in—and it doesn’t have to be a chore.

The Intel® Retail Edge Program is an excellent example of how training can be engaging, effective, and tailored to fit into the busy lives of retail associates.

Posted: 8/20/24

With back-to-school season approaching, retailers are gearing up for one of the busiest shopping times of the year. As tech becomes a bigger part of education, the demand for PCs and other tech products is skyrocketing. This is an excellent opportunity for retailers to ramp up sales and build strong customer relationships.

A crucial element in seizing this opportunity is having well-informed sales associates who can help customers make smart choices. Programs like the Intel® Retail Edge Program can be a game-changer, equipping your sales teams with the skills and knowledge they need to shine during this critical sales period.

Posted: 8/6/24