Sales enablement is not new, but the way it works in retail has evolved. Customers are walking into your stores better prepared, having already researched brands, read reviews, and compared features online. That means your associates need to meet them at that same level of knowledge or better to close the sale.

In simple terms, sales enablement is giving your team the right tools, training, and resources to help customers make confident buying decisions.

Posted: 8/13/25

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Sales enablement isn't a new term, but it continues to trend in the retail world. Since shoppers have returned to stores, many retailers recognize their past sales enablement strategies don't match customers' new behaviors and expectations today.

Retail managers understand it's more important than ever for their associates to have access to as many resources as possible to meet customers where they are in the buying process and generate sales.

Posted: 7/7/23

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