Your desktop PC customers have something new to cheer as Intel recently announced the debut of three unlocked 9th Gen Intel® Core™ processors. These feature more cores, more threads, and more performance to deliver what your customers need to take their gaming, recording, and streaming to the next level.1,2
This announcement has created quite the buzz. Do your sales associates have the information needed to answer customer questions about these new processors?
Posted: 10/31/18
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A survey of retail shoppers by Astound Commerce* reveals encouraging signs for store retailers to entice the vast majority of shoppers ambivalent about online versus brick-and-mortar shopping.
Customers employ several high-level benchmarks when deciding to shop online or at physical retailers including department stores, big-box retailers, and specialty retailers. In cases where customers want immediate product access, a personalized experience, or in-depth, face-to-face product knowledge, they prefer to make a store visit.
Posted: 5/9/18
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The role of your sales associates in attracting and retaining customers cannot be overlooked. A study conducted by Salesfloor* reveals that 87 percent of respondents indicated that sales associates in the retail environment had an impact on their buying decisions.1
Almost 60 percent of these individuals felt that online shopping venues failed to deliver the same level of service as brick-and-mortar stores in their local area.
Ensuring your sales team is well-trained on the products they sell and how to create amazing customer experiences will create great success for your stores, your employees, and your customers.
Read on to find out how to best impact the buying decisions of your customers.
Posted: 4/10/18
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The 8th gen Intel® Core™ processors designed for mobile devices are revolutionizing the world of consumer technology with advanced capabilities that include 4K ultra-high definition video reproduction, improved security features, and a much longer charge life for portable devices.1
Devices equipped with these top-end processors are slimmer and more portable, allowing your customers to enjoy greater convenience when working or playing on the go.
Posted: 12/27/17
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Key performance indicators (KPIs) are a measure of the extent to which your stores are meeting their objectives. As such, they allow you to compare the performance and profitability of the stores you manage and help you manage supply chain issues, operating margins, and sales revenue more effectively.
Finding ways to boost your KPIs across the board and in specific stores allows you to achieve higher profits and a bigger share of the market in your local community.
Posted: 11/17/17
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Making the right connections with your customers can ensure repeat business for your stores. This is especially critical in the consumer technology field.
By providing customers with the most accurate information about the systems and devices they are considering, you can build trust that can endure beyond a single purchase.
Make note of these key benefits which can positively impact your store when your sales associates have the right product knowledge.
Posted: 10/27/17
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Taking advantage of the back-to-school shopping season helps your store achieve higher sales and increased traffic. The 2017 season is expected to see an increase in tech sales over 2016. Understanding the current trends in back-to-school shopping is crucial in capturing the business the of these shoppers.
Here are some effective marketing strategies to employ during the late summer and fall of this year.
Posted: 9/11/17
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Staying current with the latest advances in technology helps retailers stay relevant and financially viable. This is especially critical for companies that specialize in consumer electronics and technology.
By incorporating the latest and greatest tech into your marketing strategies, you can enjoy greater local saturation and increased loyalty among your regular customers.
Posted: 6/8/17
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The best tool sales reps can have in their toolkit is knowledge. Knowledge is the key to unlocking new demographics, understanding consumer motivations, and providing excellent customer care in the retail environment.
Understanding the various types of knowledge needed by your sales associates and how to deliver that information to them quickly and effectively has a major impact on your overall sales and success.
Posted: 5/26/17
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