6/8/17
Staying current with the latest advances in technology helps retailers stay relevant and financially viable. This is especially critical for companies that specialize in consumer electronics and technology.
Here are five trends currently heating up tech retail.
As consumers become ever savvier and comfortable about the tech devices available to them, making sure that they receive messages tailored just for them helps you reach and make the most positive impact on these potential customers. Personalized emails and social media posts can be valuable tools in reaching out to current or potential customers.
Following through on this concept and providing a personalized experience inside your store reinforces the impact of your marketing campaigns. This approach can also enhance the overall satisfaction of your customers and can boost your reputation among your most important demographics.
One trend that retail is borrowing from the gaming world is the use of geolocation to promote products and marketing campaigns. By integrating maps and location-specific information available through Wi-Fi, Bluetooth, beacons, etc., retailers are influencing shoppers in real-time.
Most of today’s mobile devices are already equipped with geolocation capabilities. By leveraging that information to send notifications to customers who opt in, you create a more immersive environment that can significantly enhance the shopping—and buying—experience for customers in your store.
One of the biggest advantages for local businesses over online retailers is the ability to provide practical and personalized information for their customers. Because tech devices are typically available to look at, touch, and test in your store, your customers can buy with greater confidence.
Making sure your sales associates can provide the right information to go along with these hands-on experiences is the real difference-maker.
Finding ways to connect with your customers is critical for the success of brick-and-mortar tech retailer. Mobile apps and smartphone notifications can be an innovative way to reach current customers and to attract new business to your store. At the most basic level, making sure your store offers free Wi-Fi for customers can provide you with a real edge.
At the other end of the spectrum, providing your customers with QR codes that they can scan into their smartphone for added information, entry into a contest, promotional giveaways, or other valuable items provide you with added sales and marketing power. These advanced tech tools can set you apart from your local competition.
Your employees continue to be the most valuable sales and marketing resource available to you. Making sure your sales associates receive the product and sales training they need to navigate the latest tech devices in your inventory is a must. Not only do they need to know about the devices for sell in your store, they need to know about the technologies behind them and the experiences they can create for the customer.
Knowledgeable associates create more success in providing amazing customer experiences and securing customer loyalty.
The Intel® Retail Edge Program is a proven and trusted tech retail partner in providing training on Intel® products and technologies. When your associates participate in our Learning and professional development activities, they gain valuable product and tech knowledge and sales tips that aid them in creating more success on the sales floor. Get more specific information on how the Intel® Retail Edge Program can help you and your tech training efforts.
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