Attracting customers to brick-and-mortar locations helps retailers achieve greater success and profitability. With more and more people looking online to find the best deals on tech products, you must incorporate innovative methods to not only attract, but engage your customers to increase store sales.

1. Aim for Greater Visual Appeal

Designing your store's layout and messaging to promote easier and more intuitive shopping streamlines the experience for your customers. Incorporating eye-catching visual designs in strategic locations throughout the store can go even further toward helping you attract and retain customers.

Creating a welcoming and appealing atmosphere inside stores ensures the best possible impression on returning and first-time customers. Today’s technology such as digital signage allows you to engage customers with creative, visually appealing, and targeted messaging to highlight product information, promote sales events, and launch new marketing campaigns.

2. Maintain Inventory of Popular Devices and Tech Accessories

One of the biggest advantages of in-store shopping over online shopping is instant gratification. Shoppers can pick up items right away rather than waiting a few days for shipping from an online vendor to take place. They also get to bypass those shipping fees. Failing to keep an adequate stock of popular devices and peripherals can negate this advantage.

3. Provide Personalized Service

Technology has created access to more customer data than ever, but nothing replaces the personalized experience that occurs between a customer and the sales associate. Your sales team needs to be armed with the knowledge, skills, and tools necessary to create an individualized experience for each customer who shops in your store.

Participating in high-quality product and sales training helps your associates provide customized advice and guidance to each shopper based on their individual needs. Incorporate sales tools that can be used right on the salesfloor with customers. A great example of one such tool is the Intel® Retail Experience Tool (RXT). The RXT offers easy to use demos, quick videos, and more that associates can use to interact with shoppers and create those customized customer experiences to find their perfect device. In fact, it’s just been updated to include the latest information and guidance on the 8th gen Intel® Core™ processors and the devices they power.

4. Take Advantage of Tech Trends

5G, PCs that fit in your pocket, and eSports are a few examples of today’s trending technologies. The list of new, popular technologies is rapidly increasing, and consumers are eager to learn more about them and own the devices that offer these experiences.

Be sure to showcase the latest, most popular devices and tech products so shoppers can easily locate them. By showcasing these products, you can attract more customers and take advantage of the current interest in the latest devices and technology trends.

It’s important to have the latest devices in inventory and it’s equally as important for your sales team to be knowledgeable about these devices and the technology behind them. Shoppers entering today’s retail stores are armed with plenty of information and want to discuss what they know, and have it validated or disproved by a sales associate.

5. Incorporate Mobile Strategies

Mobile devices are heavily used by in-store shoppers and are increasingly altering the way shoppers shop and retailers sell. While in stores, shoppers use their mobile devices to find product information, to comparison shop, to look for reviews on products and individual retail stores, to check out and pay for products, and more.

By tapping into this market with apps and mobile-only promotions, you can better interact with these shoppers and motivate them to buy while in the store. You’ll have added opportunities to promote in-store sales and to make real connections with your current and potential customers.

6. Provide Immersive Experiences

One of the most effective ways to help your customers make more informed decisions and get them excited about buying products, is to provide them with in-store technologies such as the RXT, device demos, or intelligent kiosks that offer immersive shopping experiences and details on the products available at your location.

This promotes greater confidence and increased interaction among your customers while providing your associates with an additional sales tool that can fill in any gaps in their knowledge of your product lines.

By incorporating these types of strategies, you can attract more customers to your stores while establishing your brand as an authoritative source for information and guidance on PCs and other tech products.

Find out how the Intel® Retail Edge Program can play an important role in helping you and your sales team better engage your customers.

This article originally appeared here on LinkedIn*.

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©Intel Corporation 2018. Intel, the Intel logo, Intel Retail Edge Program, Intel Core, and Intel Retail Edge Live are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.