Intel® Retail Edge Program

2 Ways This Training Competition Helps Retailers and Local Communities

Retail associates and their stores are participating in the Score with Intel® Core™: Next Gen Heroes training competition to help K-12 schools in their local communities receive a technology grant of up to $25,000. This year’s competition began on June 20 and runs through August 8.

The Score with Intel® Core™ benefits retailers and their local communities in two primary ways.

Posted: 7/15/22

There is no single way to create a great customer experience, but your stores must have a strategy in place to create those experiences on a consistent basis. Immersing your existing customers in a satisfying shopping experience produces innumerable benefits. These include more engaged customers, easier upsells and cross-sells, cutomer referrerals, and more.

The key to achieving these and many other advantages comes from engaging customers on an emotional level. That's because the vast majority of everyday decisions are made emotionally not logically.

Posted: 7/19/18

How to Impact Your Customers' Buying Decisions

The role of your sales associates in attracting and retaining customers cannot be overlooked. A study conducted by Salesfloor* reveals that 87 percent of respondents indicated that sales associates in the retail environment had an impact on their buying decisions.¹

Almost 60 percent of these individuals felt that online shopping venues failed to deliver the same level of service as brick-and-mortar stores in their local area.

Ensuring your sales team is well-trained on the products they sell and how to create amazing customer experiences will create great success for your stores, your employees, and your customers.

Read on to find out how to best impact the buying decisions of your customers.

Posted: 4/10/18

6 Tips to Successfully Engage In-Store Customers

Attracting customers to brick-and-mortar locations helps retailers achieve greater success and profitability. With more and more people looking online to find the best deals on tech products, you must incorporate innovative methods to not only attract, but engage your customers to increase store sales.

Here are six tips to help you and your sales associates reach and engage with shoppers who come to your store looking for the latest PCs and other tech products.

Posted: 3/27/18

Four Ways to Increase In-Store Foot Traffic

Finding ways to attract customers to brick-and-mortar locations is critical to the ongoing success of retailers. Online retailers have had a significant impact on the number of consumers who shop locally.

The right strategies provide added incentives for shoppers to shop in-store rather than online. Focusing on the ways in which your stores differ from online shopping venues can have a positive effect on your foot traffic and sales.

By working with your sales associates to create a welcoming and positive atmosphere and to provide the most accurate and up-to-date guidance for your customers, you can achieve the best results when competing with online-only vendors.

Posted: 9/22/17

Win with the Intel® Retail Edge Program

While an extremely popular component of the Intel® Retail Edge Program is the opportunity it offers your participating sales associates to earn great prizes†, rewards, and discounts, its real impact lies in educating them.

“Want to say you guys have been very helpful in my journey as a sales associate. I was so lost, specifically in computer sales with most of my interactions with customers, and you guys have assisted me in growing so much from customer skills to product knowledge. Now I can finally feel confident when I am in the computer section and am making a big sale.” Intel® Retail Edge Program member

The Program consists of educational and professional development sections that work in conjunction with each other to create a holistic design to increase the knowledge and motivation levels of your sales associates.

Posted: 8/31/17

There's Still Help for the Big Holiday Push

The Holiday season is at full tilt with shoppers on the hunt for the latest tech devices. Sales associates are at full tilt dealing with multiple customers at once, asking them questions in order to recommend the right devices, and striving to reach the goals you’ve set for them during this period of time.

How about you? How are you faring? If you’re like most retail managers, this time of year in particular finds you being pulled—at full tilt— in a million different directions as you strive to keep your sales team motivated, your customers satisfied, and your corporate headquarters happy.

Posted: 12/22/16

Find Out What's Driving Holiday Tech Sales

The holiday shopping season is almost upon us once again. With millions of dollars up for grabs in the tech field alone, retailers should keep a close eye on developing trends and hot products for this peak shopping period.

The right sales associate product training ensures the greatest profitability for your retail stores this holiday season. In fact, one study indicated 83% of respondents stated an exceptional salesperson gives retailers a big advantage².

Posted: 11/4/16

The Benefits of Ongoing Sales Training

Hiring and training new sales associates can be expensive and time consuming. Unfortunately, some managers adopt a "sink or swim" attitude. They hire new associates, acquaint them with the company's policies, and let them determine their own selling strategies. Those who are successful will naturally rise to the top, and those who aren't successful will eventually learn the skills they need or move on to other jobs.

One-and-done sales and product training, however, is an outdated mindset that leads to high turnover and can prevent talented sales associates from reaching their full potential.

Posted: 9/9/16