As schools across the country begin, many families plan to buy a new desktop or laptop. Your sales team must know what to look for to help your customers make the best use of their budget and get a computer that will work well for school, work, and play.

According to the National Retail Foundation, spending on back-to-school and college is estimated to reach $110 billion this year. Electronics is projected as a top category for spending.

Posted: 8/13/22

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After a hectic year of uncertainty and change, the upcoming Back-to-School season offers a breath of fresh air for both shoppers and retailers. This year follows a marked decline in school shopping and retail sales as a whole during the pandemic.

Having a knowledgeable team of empowered and prepared associates can make all the difference during this critical sales period.

Posted: 7/26/21

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As students prepare to return to school, customers are already looking for new PCs and peripherals to meet their needs. The Back-to-School season is one of your major sales cycles of the year, and it's an excellent opportunity for your sales associates to boost store sales.

Your sales team should be up-to-speed on the latest devices and peripherals to provide greater value and more applicable recommendations to customers.

Posted: 7/14/19

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As summer begins to wind down, many families are considering the purchase of a new PC or laptop computer. Knowing what to look for can help your customers make the most effective use of their financial resources and provide them with the computing power needed for work, school, and play. 

The National Retail Foundation* (NRF*) estimates this year’s back-to-school and college spending is projected to reach $82.8 billion. The economy is up, and consumer confidence is up, so this is a great time to get your PC sales up.

Posted: 8/8/18

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