As students prepare to return to school, customers are already looking for new PCs and peripherals to meet their needs. The Back-to-School season is one of your major sales cycles of the year, and it's an excellent opportunity for your sales associates to boost store sales.
Your sales team should be up-to-speed on the latest devices and peripherals to provide greater value and more applicable recommendations to customers.
From lower elementary to college students, technology is no longer optional. A new computer for the upcoming school year is one of the most significant purchases that will be made. A study by Deloitte* estimates that $3.1 billion will be spent on computers and hardware for K-12 students and $6.1 billion on college-aged students.
Sales associates have a variety of new, exciting PCs to recommend to students and parents that meet both desired capabilities and budget ranges. All-in-Ones, desktops, laptops, thin and light notebooks, and 2 in 1s powered by Intel® processors address the different computing needs across users and age groups:1
Don’t forget that some customers might want multiple solutions such as a desktop for the dorm and a laptop for on-the-go needs.
As the Back-to-School sales cycle begins, here are a few things you can do to prepare:
Back-to-school shopping differs greatly from other top shopping periods such as the holidays. A new school year requires specific purchases that aren’t optional. Parents and students must pay for new clothing or school uniforms, tuition, textbooks, and more. This generally translates into a dedicated budget for each category type.
It’s important that you and your associates understand how to effectively work with customers to help them find the best PC to meet the needs of their students while addressing any budget constraints.
Here are some tips to consider:
A new school year is exciting, but also stressful. It’s important for students of all ages to have what they need from the get-go in order to have the best chance for success. Your associates play an important part in this success by ensuring those that shop in your stores have the right devices, peripherals, and add-ons to meet their educational technology needs.
The Intel® Retail Edge Program educates your sales associates on Intel® products and technologies. They, in turn, are best able to educate customers about the latest PCs and provide them with meaningful and successful in-store shopping experiences.
Help your sales associates get off to a great start by encouraging them to participate in the Intel® Retail Edge Program.
1 Software and workloads used in performance tests may have been optimized for performance only on Intel® microprocessors. Performance tests, such as SYSmark* and MobileMark*, are measured using specific computer systems, components, software, operations, and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more complete information visit www.intel.com/benchmarks.
Intel technologies' features and benefits depend on system configuration and may require enabled hardware, software or service activation. Performance varies depending on system configuration. No product or component can be absolutely secure. Check with your system manufacturer or retailer or learn more at http://intel.com.
©Intel Corporation 2019. Intel, the Intel logo, Intel Retail Edge Program, Intel Core, and Intel Retail Edge Live are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
*Other names and brands may be claimed as the property of others.