As CES 2026 wrapped up, one announcement stood out for its impact on the sales floor. Intel introduced the new Intel® Core™ Ultra Series 3 mobile processors, setting the stage for a wide range of laptops that customers will be shopping for this year.

This generation reflects how PC buying has evolved, with your customers expecting devices that feel smarter, more responsive, and ready for the latest AI-powered computing experiences.

Creating a great retail experience remains one of the most effective ways to build loyalty and boost sales. Customers appreciate stores that make shopping easier, more enjoyable, and more helpful from the moment they enter. 

With so many ways to research products, customers come with high expectations and want support that builds their confidence in making decisions. When stores offer consistent service and knowledgeable guidance, customers remember the experience and are more likely to return for future purchases.

When product training is delivered consistently and supported with current information, retail sales associates enhance the overall customer experience. Shoppers in your store will feel informed, supported, and confident about the PC products they choose. This results in stronger sales, fewer returns, and a better impression of your store.

The Intel® Retail Edge Program supports this by providing training, product education, and flexible resources that help teams stay informed and ready to serve customers.