Managers in the PC sector of the retail industry have tough jobs. Long hours and even longer lists of responsibilities prove taxing for even the best. A search in LinkedIn’s job sectionfor PC retail general and district manager openings revealed responsibilities ranging from achieving sales goals to actively participating in the community.

What’s really interesting is the recurrence of certain action verbs listed in the job responsibilities. These verbs are consistently used across different levels of management from three major retailers. 

Posted: 7/22/16

Improving the effectiveness of your retail sales staff can boost profitability for your store. Success in the retail marketing field, however, does not happen overnight. It takes work, planning, and careful evaluation of current methods to develop the most efficient and productive sales team.

Store, general, and district managers realize that effective sales reps also provide great customer experiences. Here are six ways managers can have a real impact on the success and effectiveness of their sales staff.

Posted: 7/5/16

Retail management, and district managers in particular, clearly face numerous obstacles in their quest to improve store performance and anticipate competitive challenges.

While it's important to integrate store management tactics, truly effective multi-store managements often begins with a confident, knowledgeable sales team.

Posted: 7/1/16

Today's customers are more interested in technology than they were in the past. With this increased interest, businesses have been able to add unique tools to their strategy for building customer relationships. Consider the following to improve your customer relationship building strategy.

Incorporating available technology solutions that provide the retailer and the customer with the right information and services is crucial to maintaining a competitive edge. Equally important is ensuring that all staff members are educated and well-versed on the products being sold and that customers are being served effectively. 

Posted: 6/15/16

Are you a manager who wants to:

• Better educate your sales team
• Improve customer engagement and satisfaction
• Motivate and reward sales reps
• Increase revenue
• Support your local community

If you answered yes to any of these, then get your staff involved in this year’s Score with Intel® Core™ competition. You have everything to gain and nothing to lose.

Posted: 6/3/16

Many consumers elect to visit a local retail store to assess the quality of the product and ask questions of store employees in person. In fact, 94% of all retail sales are generated in-store³. Ensuring that sales reps have complete and accurate information about the products sold in their stores can make a positive impression on these consumers and may lead to increased sales and profits.

By providing clear and complete information, sales teams create optimal customer experiences to help ensure the right device or product is selected. Retailers who meet and exceed consumer expectations on their buyer’s journey have the best opportunity for success in generating more revenue and creating a broader base of loyal customers.

Posted: 5/25/16

The majority of shoppers still want to touch, feel, try on, and try out something before they buy it. That’s particularly true of PCs and other devices. People want to experience firsthand the capabilities of a device prior to purchase to ensure it will meet their needs. 

RXT works seamlessly with this process by guiding the sales rep and customer to the perfect device from start to finish. This goes a long way in alleviating apprehension while strengthening confidence levels of the customer and the sales rep.   

Posted: 5/9/16

As customers shop for new devices, they look to retail sales reps for guidance on how to protect their online information and devices. It's important to understand all the options available to be able to speak knowledgeably about cybersecurity and cybercrime and guide customers to the right solutions for their needs.

Intel Security, a division of Intel, is committed to enabling “a safe and connected world” for everyone. Here are three Intel Security technologies you and your sales reps can offer that address security concerns of your customers.

Posted: 4/19/16

When customers enter a retail establishment, they are looking for something special. In addition to the particular item they are considering, they’re also looking for a unique experience.

This is one reason businesses with the ability to make the shopping experience personal are more desirable to these customers. 

Because a personal experience is so important to customers, developing a strategy to fulfill this desire is critical. Let's take a look at a few ways you can impress your customers with a personal experience.

Posted: 4/4/16

Besides the hands-on experience a retail store provides, customers frequent brick-and-mortar locations because they believe the staff are the best source for expert advice and recommendations that can help them find the best product for their needs. 

Therefore, sales teams must ensure they are completely knowledgeable about the products being sold and can answer the questions customers ask. 

Additionally, smart retail sales managers are augmenting their sales team's best practices to improve customer engagement via new technologies that further enhance their shopping experience.

Posted: 3/18/16