Sales associates occupy the frontline of any brand strategy. They are direct influencers of customers ready to purchase products. Well-trained, knowledgeable, and friendly sales staff increase sales while steering customers away from competitors.
Your product partners must ensure their training programs for your staff are the best they can be and that they continually evolve to keep pace with today’s market and consumers. Effective product and sales training programs use a variety of elements to create a successful learning environment for participants.