As a retail manager, you want your sales team to be on top of their game and ready to sell. But how can you motivate them to care about training and learning new skills? One way is to understand the principle of WIIFM—What's in it for me? 

Applying WIIFM principles can transform how sales associates perceive and embrace retail training and development programs. By aligning training objectives with associates' personal and professional goals, you can foster a culture of growth and excellence.

Posted: 7/9/24

Read More

As a retail PC store manager, you know that new technologies and tech products are entering the marketplace at breakneck speeds.

The key to success is providing your sales associates with the right tools and training. This helps them market new PC products, peripherals, and technologies and ensures that they offer the best possible service to their valued customers.

Posted: 6/4/24

Read More

Today’s shopper is resourceful, often conducting extensive product research before even setting foot in a physical store. Nonetheless, in the ever-evolving retail landscape, high-quality in-person interactions with associates remain an irreplaceable commodity.

Customers anticipate well-informed and supportive sales associates who can offer a memorable shopping experience.

Posted: 6/9/23

Read More