Intel® Retail Edge Program

The Importance of Retail Product and Sales Training for the Holidays

Retail PC stores are in their busiest time of the year. Shoppers are eager to find the perfect PC and other tech gifts, and the competition among retailers is fierce. To stand out in this crowded marketplace, focusing on one key element: effective product and sales training for your team is essential.

This article explores the importance of comprehensive training during the holidays and how it can significantly enhance the shopping experience for customers.

Posted: 11/14/24

Staying ahead of the curve in retail PC sales is more important than ever. And let’s face it—keeping your retail team up to date with the latest product knowledge, especially when it comes to tech like Intel®-powered devices, is a big challenge.

With mobile training, retail sales associates can learn on the go, at their own pace, and without disrupting their day. That flexibility is key in an industry where product updates are constant, and sales associates must stay sharp.

Posted: 9/20/24

As a retail manager, you want your sales team to be on top of their game and ready to sell. But how can you motivate them to care about training and learning new skills? One way is to understand the principle of WIIFM—What's in it for me?

Applying WIIFM principles can transform how sales associates perceive and embrace retail training and development programs. By aligning training objectives with associates' personal and professional goals, you can foster a culture of growth and excellence.

Posted: 7/9/24

As a retail PC store manager, you know that new technologies and tech products are entering the marketplace at breakneck speeds.

The key to success is providing your sales associates with the right tools and training. This helps them market new PC products, peripherals, and technologies and ensures that they offer the best possible service to their valued customers.

Posted: 6/4/24

Today’s shopper is resourceful, often conducting extensive product research before even setting foot in a physical store. Nonetheless, in the ever-evolving retail landscape, high-quality in-person interactions with associates remain an irreplaceable commodity.

Customers anticipate well-informed and supportive sales associates who can offer a memorable shopping experience.

Posted: 6/9/23