Customers looking for the latest computers and accessories expect to be wowed not only by the technology of these new devices but also by their actual shopping experience.

It's up to the entire sales team to deliver superior customer service. However, if management-level staff isn’t leading the effort, the likelihood of staff being overly concerned about the customer experience is greatly diminished.

Posted: 11/3/20

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There is no single way to create a great customer experience, but your stores must have a strategy in place to create those experiences on a consistent basis. Immersing your existing customers in a satisfying shopping experience produces innumerable benefits. These include more engaged customers, easier upsells and cross-sells, cutomer referrerals, and more. 

The key to achieving these and many other advantages comes from engaging customers on an emotional level. That's because the vast majority of everyday decisions are made emotionally not logically.

Posted: 7/19/18

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Technology continues to reshape the retail landscape as customers look for innovative, customized shopping experiences in a variety of settings across a variety of devices. Retailers must take advantage of new technologies in order to provide a complete and successful customer interaction.

Posted: 8/18/15

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