Customers looking for the latest computers and accessories expect to be wowed not only by the technology of these new devices but also by their actual shopping experience.

It's up to the entire sales team to deliver superior customer service. However, if management-level staff isn’t leading the effort, the likelihood of staff being overly concerned about the customer experience is greatly diminished.

Consider these four options that can impact your staff and flow through to your customers in tangible ways.

1. Offer Incentives for Success

Many reps put forth more effort and foster better customer relationships when they're rewarded for their efforts. All incentives aren’t monetary, and many of them are the most effective.

Here are some popular incentives that don’t cost a dime:

• Praise and recognition from management-level staff
• Opportunities for professional growth
• Opportunities for training
• Flexible schedules

Comprehensive product training programs such as the Intel® Retail Edge Program provide incentives for participation. Sales reps learn about the latest products and technologies and have opportunities to be rewarded for this learning.

General and sales managers find this type of training program a great option to support their internal efforts to educate and motivate employees.

2. Measure Product Knowledge and Sales Skills

More knowledgeable sales reps create better customer interactions. Ensure your team is gaining collective experience by regularly measuring product knowledge and "soft" sales skills.

One of the easiest and least time-consuming ways to do this is to encourage reps to sign up for training programs with short, high-impact lessons and tutorials that can be completed quickly while at work or on their own time.

The most effective training programs offer some type of assessment to show participants the areas in which they excel and what areas need a little extra work.

3. Encourage Reps to Participate in Training

Customers are more likely to trust—and have a better experience with—representatives who have the knowledge to demonstrate their expertise.

Encourage sales team members to participate in training to enhance their skillset and give customers an outstanding brand experience.

4. Give Reps Confidence in Customer Interactions

Customers love sales reps who interact confidently and competently. In fact, it’s what they expect today during shopping and purchasing experiences.

Mentoring and training reps in sales techniques and product knowledge help empower them to take the lead in customer interactions. They will create more opportunities for sales while helping build customer loyalty for your brand.

More Product Knowledge Creates Better Experiences

Incentives and training for employees significantly impact the ultimate experience customers have while in your store, and neither requires a costly investment.

Review your current incentive structure and available training programs to determine how they can be used to positively impact staff and, in the end, lead to superior customer experiences that foster loyalty and improved sales.

The Intel® Retail Edge Training Program provides training on the latest Intel® processors and the computers they power. Through participation, sales associates also have the opportunities to earn rewards.

Find out more about the Intel® Retail Edge Program and discover how it can benefit your team.

This article has been updated. Click here to see the original version.

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