4 Ways Product Knowledge Leads to More Holiday Sales

 

This holiday season will look a lot different than last year’s as shoppers return to stores. There has been a steady increase in in-store shopping throughout 2021. One survey indicated 62% of brand and retail workers responded that company sales are at pre-pandemic levels.

Holiday buying has begun, and Intel powers new, feature-packed PCs that will bring a lot of cheer. Are your sales associates in tune with the features of these computers, and can they help customers understand the benefits?

Posted: 11/19/21

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Are Your Associates Meeting the Computer Needs of Older Customers?

Technology changes so quickly, and it can be difficult for anyone, regardless of age, to keep up with the latest computer capabilities. Retail sales associates interact with all types of customers who have a wide range of technology skills and understanding.

Older customers, particularly those who have been out of the workforce for a while, might require more guidance in selecting the right desktop or laptop. This can leave some associates feeling unsure about helping them make the best choices.

Posted: 12/21/20

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