Intel® Core™ Ultra Series 3 Processors Bring a Laptop Option for Every Type of Customer

As CES 2026 wrapped up, one announcement stood out for its impact on the sales floor. Intel introduced the new Intel® Core™ Ultra Series 3 mobile processors, setting the stage for a wide range of laptops that customers will be shopping for this year.

This generation reflects how PC buying has evolved, with your customers expecting devices that feel smarter, more responsive, and ready for the latest AI-powered computing experiences.

Laptops Designed for How Customers Actually Use Their PCs

What makes this series especially compelling for retailers is the variety of designs it enables:

• Gaming customers will see laptops built for immersive play.
  
  
• Multitaskers will find systems that keep up with busy, app-filled days.
  
  
• Content creators will have options that support editing, streaming, and creative projects wherever inspiration strikes.
  
  
• Business customers will also benefit from systems designed for secure, reliable productivity, smooth collaboration, and long days away from a desk.

Just as important, there will be designs for mainstream users who want reliable laptops for school, home, and everyday productivity. Intel® Core™ Ultra Series 3 processors make it easier to support nearly every customer type with confidence.

Better Conversations on the Sales Floor

The range of computing experiences these processors deliver creates stronger selling opportunities. Associates can spend less time talking through specs and more time matching customers to the right experience.

Whether someone is shopping for a family laptop, a back-to-school device, a work-from-anywhere PC, a creative tool, or a gaming system, Intel® Core™ Ultra Series 3 processors will be inside the most relevant options on the shelf.

Training That Helps Associates Sell with Confidence

To support these conversations, associates can learn all about Intel® Core™ Ultra Series 3 processors by participating in the Intel® Retail Edge Program. The Program offers engaging, up-to-date training that explains new processor generations in practical, easy-to-sell language.

Encourage participation in the Program to ensure your team is confident, informed, and ready to guide customers as newly designed PCs powered by Intel® Core™ Ultra Series 3 processors roll out throughout 2026.

Notices and Disclaimers

© Intel Corporation. Intel, the Intel logo, and other Intel marks are trademarks of Intel Corporation or its subsidiaries. Other names and brands may be claimed as the property of others.