12/12/16
Reaching consumers during peak buying periods is critical to ongoing success and profitability. Black Friday sales continue to be one of the most dependable ways to attract customers and to boost profits for the fiscal year.
Super Saturday has become a focal point for many retailers as they look to capture more revenue by catering to last-minute shoppers who are in time crunches to find the perfect gifts.
This year presents a unique situation for Super Saturday as it falls on Christmas Eve. Because of this, some retailers are also preparing for Super Saturday shoppers on December 17.
Have you finalized your strategy for Super Saturday? Here are some tactics that can help you grab your fair share of traffic and sales of Super Saturday shoppers.
By putting your store's most popular devices and peripherals in easy reach and view of shoppers, you can streamline the shopping experience for those in the grip of a time squeeze.
Some of the most popular PC devices for this year include the following:
Stage popular products front-and-center in your stores for customers to locate them quickly and easily. Consider showcasing peripherals alongside PC devices to increase cross-selling and upselling opportunities.
Ideas include:
Brick-and-mortar retailers must now vie with online stores as well as local competitors to gain the attention of customers. Many retailers roll out sales events on a regular basis during the Holiday season.
This is particularly helpful to the bottom line since shoppers can begin their gift buying for the Holidays as early as August and end as late as the end of December.
As you initiate each stage of your sales and marketing strategy to customers, it’s important you maintain an adequate inventory of devices and products being advertised. This increases customer satisfaction and provides instant gratification for those who walk out with their purchase in hand.
Your sales associates are the first line of support for shoppers in your store. As a manager, you have the responsibility to ensure they have the information necessary to provide fast, accurate answers to your customers.
When members of your sales team can deliver on what customers need, the reputation of your store as the go-to business for tech devices is greatly enhanced.
Encouraging your employees to take advantage of opportunities to acquire expertise on the products they sell is vital to the success of your store.
Knowledge gaps and lack of sales skills tend to be exposed more to customers during heightened shopping times of the year. Shopping doesn’t get much more heightened than during the Holiday season.
Were any weak spots exposed in your store on Black Friday? If so, there is still time to get your sales associates better prepared for Super Saturday and the remainder of the Holiday shopping season.
The Intel® Retail Edge Program offers short, yet impactful, Learning activities about Intel® products and technologies. It’s an ideal way for full-time and seasonal employees to increase their knowledge base about the devices they recommend to customers.
Encourage them to participate in Intel® Retail Edge Program today and enjoy a greater competitive edge on Super Saturday and throughout the year.
References:
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