As the holiday season approaches, retailers are gearing up to sell the latest 2 in 1s, tablets, smartphones, laptops, and more. Many of this year's hottest new devices operate on the 14nm processors: the 6th generation Intel® Core™ processor family (formerly Skylake).

Devices running on these powerful processors provide:

• Up to 17x faster media conversion¹ than a five-year-old PC
• Up to 2.5x better productivity² than a five-year-old mobile PC
• Up to 30x better 3D graphics³ than a five-year-old PC
• Up to 10 hours (based on 43Whr battery size)⁴ of continuous HD movie viewing

What's in It for the Customer?

The 6th gen Intel® Core™ processors are Intel's fastest, most versatile yet. They give customers the support and performance needed to create an exceptional computing experience.

Encourage sales reps to highlight the processor's ability to support:

• Latest multiplayer games
• Complex multimedia presentations and graphic design applications
• Long trips without a charge
• "Binge watching" shows and movies
• Fast sleep to wake times
• Powerful features of Windows® 10

Popular Devices Powered by 6th Gen Intel® Core™ Processors

Some of the season's most popular and exciting devices run on this new family of processors. Just this week, Microsoft* announced the upcoming release of the new Microsoft Surface Book* and the Microsoft Surface Pro 4*.

Both devices are powered by one of the new 6^th gen Intel® Core™ processors and provide stunning visuals with Intel® Graphics technology.

More device examples include certain models of:

• Acer Aspire*
• ASUS Zenbook*
• HP Envy*
• Lenovo Ideapad*
• Toshiba Satellite*

Sales reps have some great recommendations for their customers based on currently available devices powered by these processors and even more are scheduled for release over the coming months.

Excite Customers through Product Knowledge

Once your customers understand the range of pricing options, features, benefits, and capabilities of devices using any of the 6th gen Intel® Core™ processors, they're sure to be excited about putting them to the test - and purchasing them at your store.

Training your sales team on these processors is a great way to ensure the best processor on the market is the centerpiece of your product offerings this holiday season and beyond.

Encourage your sales reps to sign up for the Intel® Retail Edge Program, the popular online community that focuses on Intel® technologies and partner products. The program features useful sales tips, fun knowledge tests, and the chance to win cool prizes.

Discover more about the Intel® Retail Edge Program and how it can help boost your sales revenue.

 References:

*Other names and brands may be claimed as the property of others.

¹CyberLink MediaEspresso 7+ (UHD) on Windows*. The workload file is a 12 minute and 14 second, ~1.5 GB, 3840x2160p, 17561 kbps, H.264 MP4 video file. The file is transcoded to a smaller 1920x1080, 8 Mbps, H.264, .m2ts file for reduced file size during internet transfers or for viewing on a portable device with bit rate such as an iPod*.

²Measured by SYSmark* 2014, a benchmark from the BAPCo* consortium that measures the performance of Windows* platforms. Find out more at www.bapco.com.

³Measured using 3DMark* 1.2.0 Cloud Gate for DX 10 graphics subtest - a 3D graphics benchmark that measures 3D gaming performance. Find out more at www.futuremark.com.

⁴Video Battery Life Rundown (in minutes) as measured by Tears of Steel*, 1080p, 23.976fps, H.264, 3000kbps, rev1.mp4 >/=200nit, DPST=ON, no dimming, balanced, Wi-Fi connected.

© 2015, Intel Corporation. All rights reserved. Intel, the Intel logo, Intel 6^th Generation Core Processors, Intel Graphics, Intel Retail Edge Program are trademarks of Intel Corporation in the U.S. and other countries.