All of your store's customers either are or were first-time shoppers at some point in time. Congratulate yourself on your return customers but ask yourself if you and your sales staff are doing enough to convert first-time visitors to repeat customers. Are sales associates trying to identify new customers? Do they work at making a warm, lasting impression that inspire customers to return? Do they know what questions to ask to uncover customer needs?

There’s an old saying, “You never get a second chance to make a first impression.”  In the competitive tech retail market, it’s crucial to make an impressive first impression. Not doing so can impact sales

Posted: 3/24/17

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