The best tool sales reps can have in their toolkit is knowledge. Knowledge is the key to unlocking new demographics, understanding consumer motivations, and providing excellent customer care in the retail environment. 

Understanding the various types of knowledge needed by your sales associates and how to deliver that information to them quickly and effectively has a major impact on your overall sales and success. 

Posted: 5/26/17

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A friendly, courteous, and knowledgeable sales staff helps your stores attract and retain customers.

By focusing on the needs of your customers rather than marketing products as a priority, you are able to create an environment conducive to long-term loyalty and return business.

This results in higher traffic, increased sales, and an enhanced reputation in your local community. 

Posted: 10/26/16

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