Many consumers elect to visit a local retail store to assess the quality of the product and ask questions of store employees in person. In fact, 94% of all retail sales are generated in-store3. Ensuring that sales reps have complete and accurate information about the products sold in their stores can make a positive impression on these consumers and may lead to increased sales and profits.
By providing clear and complete information, sales teams create optimal customer experiences to help ensure the right device or product is selected. Retailers who meet and exceed consumer expectations on their buyer’s journey have the best opportunity for success in generating more revenue and creating a broader base of loyal customers.
Posted: 5/25/16
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