Small business owners or entrepreneurs sometimes get lost in the retail sector mix as they look for computers and accessories for their company needs. Staying current with the latest developments in new devices and technologies specific to these customers is a must in order to create the best in-store experience to meet their unique needs.

It’s important that your sales associates understand this special market segment in order to create more successful customer interactions. Many of these customers will use the same PC for both business and personal needs.

Training your associates to address both sides of the coin is key.

Posted: 3/28/19

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