Five Tips to Reach Techie Millennials

With more than 80 million Millennials in the U.S. alone, this demographic is emerging as a force to be reckoned with in retail technology. Born between 1980 and 2000, Millennials are typically among the most tech-dependent and electronically inclined consumers. In fact, the average millennial owns 7.7 connected devices.

Their in-depth knowledge of emerging tech and online shopping methods can provide valuable opportunities for retailers.

Posted: 10/12/17

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Is Retail Missing the Mark with Millennials?

As a retail manager, an important part of your job is sales training. By better understanding Millennials, you can develop a retail sales team capable of creating successful interactions with this burgeoning customer base.

It’s even likely that some of your retail sales reps are part of this demographic. If so, ask for feedback about their personal shopping and buying preferences and seek their input on ideas to create better shopping experiences for Millennial customers.

Posted: 7/15/15

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