True certification programs require participants to exhibit, through some measure of evaluation, a certain level of achievement against a set of standards. This type of curriculum-based training and assessment results in a deeper understanding of products, processes, and strategies. 

As a result of earning a certification, sales reps gain more knowledge and confidence. They are better equipped to interact with customers who come into your store, answer their questions about products, and ask them the right questions to determine which product best fits their needs. 

Posted: 11/11/15

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