According to U.S. Census Bureau data, 90.5 percent of retail sales in Q1 2018 were offline.1 Stores making an effort to blend their customers' online and offline shopping experiences realized an increase in in-store sales.
There are estimates that in 2020, more than 80% of retail sales in the U.S. will still happen in brick-and-mortar locations.3 So, there is little doubt that in-store sales will remain king over online sales. There is a significant multiplier effect on per customer sales when the customer is helped by a sales representative. Customers clearly value face-to-face human expertise when committing to purchase.
Posted: 6/29/18
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