The rising costs of finding, attracting, and converting new customers, makes customer retention a priority for businesses of all sizes. In fact, research shows that 65% of a company's business comes from existing customers. 

Implementing a strategy for customer retention helps businesses avoid acquisition costs and allows leaders to focus on what they know the best and how to serve their customers better.

Managers and sales associates will have better knowledge regarding what the customer is looking for, what their needs are, and what type of service and experience they expect when shopping.

Posted: 3/2/17

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