Interacting with the Well-Informed Retail Customer

As physical and digital boundaries between retailers and customers continue to be redefined, the role of the in-store sales associate may appear diminished. This is suggested by Millennials' preference for online product research to in-store research by a 2-to-1 margin

The good news is that 94 percent of total retail sales still occur in-store versus online1.

Sales associates must.....

Posted: 10/6/16

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