We all strive to do more with less by simplifying daily tasks, whether it be finding a faster or less stressful commute route or meeting our shopping needs quickly with minimal hassle. Retailers who recognize this universal need in their customers provide ways to speed up and facilitate customer shopping journeys in and out of their stores.
Despite increased efforts to reach out to new and existing customers via in-store apps, beacons, or digital displays along with omnichannel marketing efforts, retailers may miss out on straightforward methods to increase relevance to their customers.
Posted: 9/4/18
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Research performed by the experts at Econsultancy* indicates that creating the right experience for customers in retail tech stores can have a real impact on traffic and repeat business.
By surrounding shoppers with an immersive experience, you can boost their engagement levels and build brand loyalty in the highly competitive retail tech industry.
Posted: 2/22/18
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Creating the right customer experience is essential for modern retailers in the technology field. Ensuring that all the bells and whistles are in place to attract shoppers and to retain your existing customer base can help you stand out from your competition.
An article published in the Harvard Business Review* highlights some of the ways in which to reach customers more effectively and enhance their experience in your stores.
Posted: 12/12/17
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All of your store's customers either are or were first-time shoppers at some point in time. Congratulate yourself on your return customers but ask yourself if you and your sales staff are doing enough to convert first-time visitors to repeat customers. Are sales associates trying to identify new customers? Do they work at making a warm, lasting impression that inspire customers to return? Do they know what questions to ask to uncover customer needs?
There’s an old saying, “You never get a second chance to make a first impression.” In the competitive tech retail market, it’s crucial to make an impressive first impression. Not doing so can impact sales
Posted: 3/24/17
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When customers enter a retail establishment, they are looking for something special. In addition to the particular item they are considering, they’re also looking for a unique experience.
This is one reason businesses with the ability to make the shopping experience personal are more desirable to these customers.
Because a personal experience is so important to customers, developing a strategy to fulfill this desire is critical. Let's take a look at a few ways you can impress your customers with a personal experience.
Posted: 4/4/16
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